What is Public Relations?
Public Relations (PR) professionals are experts at crafting messages, promoting public images and handling crisis situations. These skills open up a variety of careers to PR students, from planning fund-raising events for nonprofit organizations to publicizing an actor's latest movie, promoting a political candidate's platform or creating community outreach programs for a large corporation.
PR majors at Gaylord College use our state-of-the-art facilities to develop these skills through hands-on learning and real-world experiences of shaping public opinion and building positive relationships between audiences. PR students have the opportunity to work with actual clients through Lindsey + Asp, a student run Advertising and Public Relations firm along with their relevant coursework.
Gaylord Hall has more than 100,000 square-feet of high-tech classroom, presentation, studio and computer lab space. Gaylord Hall includes four computer classrooms, two complete digital broadcast studios, 14 video editing bays, classrooms and two state-of-the-art open multimedia labs available for all students.
So, what’s my degree?
A PR student graduates with a Bachelor of Arts in Journalism degree. A Master of Arts and Ph.D. in Strategic Communication are also available.
Do my interests fit?
PR students typically have interests in:
- Creative Expression
- Communication skills
- Media and digital design
- Fast-paced environment
High school preparation could include journalism, broadcast production, event planning, digital design or yearbook.
How can OU PR help me?
Gaylord College has built an incredible alumni network that exists to help yOU! With graduates in PR agencies in major markets, alumni look forward to meeting with, donating and awarding internships to Gaylord students. Advisors and faculty encourage and supplement traditional classroom experience with on-the-job training. With opportunities like career fairs, networking events, premier student organizations, faculty guided trips and tours and study abroad opportunities, there’s no limit to the possibilities with a PR degree.
How can I get involved?
There are numerous organizations PR students can be a part of. Check them out:
What courses will I take?
PR courses include:
- Introduction to Mass Communication
- Writing for Mass Media
- Introduction to Public Relations
- Public Relations Writing
- Public Relations Publications
- Public Relations Research
- Public Relations Campaigns – Capstone
- Mass Communication Law
- Gaylord Electives
- Minor Classes
Wait, I can have a minor?
Gaylord students have the opportunity to minor in a non-Gaylord program as part of their program degree sheet. Typically, PR students minor in:
- A foreign language (Spanish, French, etc.)
- Nonprofit Organizational Studies
- Political Science
- General Business
- Enterprise Studies
How can I study abroad?
PR students have the chance to study abroad with:
- British Media Study Abroad in the United Kingdom
- Communicating Culture: Travel writing in Puerto Rico
- International Advertising to either Europe or Asia
- Summer Program in Communication at Erfurt (SPICE) in Germany
- Summer in Washington, D.C.
- JMC: Professional Media Program in OU in Arezzo, Italy
- Students also have the opportunity for Club Trips in Austin, Dallas, New York City and San Francisco
What kind of career could I pursue?
Public Information Officer
Public Relations/Marketing Specialist
Community Relations Specialist
How much will I make?
Median pay for Public Relations Specialist: $58,020
Median pay for Meeting, Convention, and Event
Median pay for Advertising, Promotions and
Marketing Managers: $127,560
Median pay for Fundrasiers: $54,130
*Pay from Bureau of Labor Statistics
The Gaylord College of Journalism and Mass Communication is a founding member of the Accrediting Council on Education in Journalism and Mass Communication. The college has had continuous accreditation since 1948. A public relations student graduates with a Bachelor of Arts in Journalism degree. A Master of Arts and Ph.D. in Strategic Communication are also available.