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Colors

OU Brand Guide The University of Oklahoma
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Brand Colors - Print and Web

Color is one of the most important elements of the OU identity system. The colors below are the official colors for all of the OU logos. Black and white are also acceptable colors.

 

Print-Only Colors

These colors should only be used for print and promotional materials (cream should not be used on promotional materials). Black and white may also be used.

ColorPantone EquivalentProcess EquivalentThread Colors
PANTONEĀ® 2017c 100m 65y 32kMadeira 1181,
RA 2267,
Polyneon 1982
PANTONEĀ®  4686c 8m 23y 0kNA

Web and Digital Colors

These colors should only be used for web and digital materials. Black and white may also be used.

ColorHEX
#841617
DO NOT USE.
Use black or white as a replacement.