Advertising

Advertising prepares students for positions in news, media, advertising, in-house advertising departments, and advertising agencies. They may work as copywriters, production artists, researchers, account supervisors, media buyers, and sales representatives. Advertising professionals create persuasive messages that are intended to inform consumers about products and services and persuade them to purchase the products. Outlets for advertising messages include print magazines and newspapers, radio and television, and billboards. The Internet and other new media are creating new and exciting challenges.

Career Opportunities
Media Salesperson Advertising Manager Brand/Product Manage Advertising Agency Account Executive Copywriter/Art Director Media Planner/Buyer Researcher Production Person Creative Services Administration /Management Marketing Publishing	Director Events Planner Speech Writer Sales Representative Retail Manager Campaign Manager Government Advisor Consumer Advocate Lobbyist Foreign Service Officer Fundraising Bank Officer Corporate Communications

Related Skills

• Create powerful images with sight, sound, motion & words
• Ability to write clearly
• Write press releases, scripts, or other promotional materials
• Effective speaking skills
• Present specific viewpoints Influential/persuasion skills
• Synthesizing information Interpretation skills
• Create entertaining and persuasive messages
• Reporting and editing skills
• Demonstrate creativity and artistic expression
• Define hypotheses
• Evaluate ideas and presentations
• Gather information and data
• Compare and contrast evidence
• Evaluate information and sources
• Critical thinking skills
• Develop market research
• Measure media effects
• Planning and managing skills
• Work with deadlines
• Work independently
• Attention to details
• Work in teams/small groups

Hiring Institutions
Advertising Agencies Corporate Advertising Departments Churches Colleges and Schools Community Organizations Government Agencies Civil Rights Commission Consumer Affairs Office	Defense Department Federal Communications Commission Foreign Service Hospitals Market Research Firms Media Public Relations Agencies Sales

Personal Attributes

• Creativity
• Desire for recognition and to influence others
• Independence
• Intellectual growth
• Poise and composure under close public scrutiny and criticism
• Appreciation for clear and stimulation communication
• Pleasant and friendly attitude
• Self-confidence
• Tactfulness
• Versatility
• Integrity
• Imagination
  

Career Paths of Recent Graduates

Related Websites

Gaylord College of Journalism and Mass Communication
Media Jobs on National Job Network
Creative Hotlist