What Can I Do With A Major In...


Marketing is a major field in the area of business which involves the study of consumer needs and desires for products and services, their willingness and ability to pay for these needs/desires and the geographical vicinity in which these consumers reside. In addition, it is a study of the various strategies used to attract and motivate people to buy or subscribe to a product or service along with exposure to the numerous methods of distribution. Specializations in this area include sales, advertising, sales promotion, retail, brand management, distribution, and marketing research.

Career Opportunities

  • Account Representative
  • Advertising Account Executive
  • Advertising Manager
  • Brand Manager
  • Buyer
  • Circulation Manager
  • Customer Service Manager
  • Director of Marketing
  • Distribution Manager
  • Marketing and Promotion
  • Direct Sales Manager
  • Financial Planner
  • Government Administrator
  • Human Resources Manager
  • Import/Export Manager
  • Insurance Agent
  • Inside Salesperson
  • International Marketer
  • Wholesale Salesperson
  • Internet Marketing Specialist
  • Inventory Control Specialist
  • Market Research Analyst
  • Market Planner
  • Media Buyer/Analyst
  • Merchandise Manager
  • Non-Profit Organization Manager
  • Outplacement Specialist
  • Packaging Specialist/Designer
  • Pharmaceutical Sales
  • Product Analyst
  • Product Manager
  • Property Manager
  • Sales/Promotion Manager
  • Security Sales Agent
  • Sports/Special Events Executive
  • Stockbroker

Related Skills

Hiring Institutions

Personal Attributes

Career Paths of Recent Graduates

Related Websites

Job Listings:

Marketing Jobs
Marketing and Sales Jobs

Organizations and Associations:

Advertising Age
National Association of Sales Professionals
Sales & Marketing Executives International
American Marketing Association
Marketing Research Association
Society for Marketing Professional Services
International Capital Marketing Association
Entrepreneurs Organization
eMarketing Association
The Ad Council


Price College of Business Division of Marketing