Marketing

Marketing is a major field in the area of business which involves the study of consumer needs and desires for products and services, their willingness and ability to pay for these needs/desires and the geographical vicinity in which these consumers reside. In addition, it is a study of the various strategies used to attract and motivate people to buy or subscribe to a product or service along with exposure to the numerous methods of distribution. Specializations in this area include sales, advertising, sales promotion, retail, brand management, distribution, and marketing research.

Career Opportunities

Account Representative Advertising Account Executive Advertising Manager Brand Manager Buyer Circulation Manager Customer Service Manager Director of Marketing Distribution Manager Marketing and Promotion Direct Sales Manager Financial Planner Government Administrator Human Resources Manager Import/Export Manager Insurance Agent Inside Salesperson International Marketer

Wholesale Salesperson Internet Marketing Specialist Inventory Control Specialist Market Research Analyst Market Planner Media Buyer/Analyst Merchandise Manager Non-Profit Organization Manager Outplacement Specialist Packaging Specialist/Designer Pharmaceutical Sales Product Analyst Product Manager Property Manager Sales/Promotion Manager Security Sales Agent Sports/Special Events Executive Stockbroker

Related Skills

• Ability to work well with people of differing personalities and background
• Ability to make appropriate decisions
• Ability to persuade others
• Possess a good understanding of vocabulary and have effective communication skills
• Knowledge of marketing techniques and consumer products and needs
• Ability to solve problems
• Aptitude for selling

Hiring Institutions

• Financial Services
• Sales
• Pharmaceutical
• Advertising
• Retail
• Media
• Banking
• Government Agencies
• Insurance
• Communications

Personal Attributes

• Achievement
• Prestige
• Desire for recognition and appreciation from others
• Creativity
• Outgoing, polite and friendly attitude
• Desire to serve and please others
• Tendency to be alert and ambitious
• Competitive, Energetic
• Patience
• Poise
• Neatness
• Self-confidence

Career Paths of Recent Graduates

Related Websites

Job Listings:

Marketing Jobs
Marketing and Sales Jobs

Organizations and Associations:

Advertising Age
National Association of Sales Professionals
Sales & Marketing Executives International
American Marketing Association
Marketing Research Association
Promotion Marketing Association
Society for Marketing Professional Services
International Capital Marketing Association
Entrepreneurs Organization
eMarketing Association
The Ad Council

Miscellaneous:

Price College of Business Division of Marketing