Public Relations

Public Relations prepares graduates for careers with agencies, businesses or organizations in building public understanding, appreciation, and support for corporations and institutions of various types. A degree in Public Relations opens up many career paths for students, including planning strategic public relations campaigns, organizing fundraising events, publicizing an actor's latest movie, promoting a political candidate's platform, or creating community outreach programs for large corporations or nonprofit organizations. Public Relations professionals may also be responsible for writing and designing newsletters and other publications for corporate or nonprofit organizations.

Career Opportunities
Writer Special Events Coordinator Publications Specialist Researcher Sales Representative Writer/Author Promotion/Advertising Publicist Advertising Sales	Communications Officer Literary Agent Fundraising Consultant Media Coordinator Press Secretary Lobbyist Museum Educator Art and Design Marketing/Promotion

Related Skills

• Create powerful images with sight, sound, motion and words
• Ability to write clearly
• Write press releases, scripts, or other promotional materials
• Effective speaking
• Present specific viewpoints
• Influential/persuasion skills
• Synthesizing information
• Interpretation skills
• Create entertaining and persuasive messages
• Reporting and editing skills
• Demonstrate creativity and artistic expression
• Define hypotheses
• Evaluate ideas and presentations
• Gather information and data
• Compare and contrast evidence
• Evaluate information and sources
• Critical thinking skills
• Planning and managing skills
• Work with deadlines
• Work independently
• Attention to details

Hiring Institutions
Colleges and Schools Trade Associations Hospitals Community Organizations Government Agencies Sales Federal Communications Commission Foreign Service Manufacturers	Community Organizations Government Agencies Sales Federal Communications Commission Market Research Firms Public Relations Agencies Labor Unions Media

Personal Attributes

• Creativity
• Desire for recognition and to influence others
• Independence
• Intellectual growth
• Poise and composure under close public scrutiny and criticism
• Appreciation for clear and stimulation communication
• Pleasant and friendly attitude
• Self-confidence
• Tactfulness
• Versatility
• Integrity
• Imagination
  

Career Paths of Recent Graduates

Related Websites

Gaylord College of Journalism and Mass Communication
Occupational Outlook Handbook
Public Relations Student Society of America
Public Relations Society of America