Adobe Photoshop Elements

About creating images for the Web and e-mail

    Optimization is the process of compressing an image and setting display options for use on the World Wide Web or in e-mail. When you distribute images via these mediums, creating graphics with small file sizes is very important. In general, the file size of an image should be small enough to allow reasonable download times from a Web server but large enough to represent desired colors and details in the image.

    There are three major graphic file formats used on the Web: GIF, JPEG, and PNG. You can optimize images in these formats using one of the following methods:

    • To create a Web site for your portfolio of images, you can use the Web Photo Gallery command, which automates the entire process for you. Photoshop Elements produces thumbnail-sized versions of your portfolio for viewers to preview, Web pages for every image, and links between the pages. 
    • To precisely optimize an image for use in a Web page authoring application, you can use the Save for Web command. The Save for Web dialog box lets you preview your image in different file formats and with different optimization settings. You can also set transparency and animation settings. For more information, see Using the Save For Web dialog box.
    • For basic optimization, you can use the Save As command. Depending on the file format, you can specify image quality, background transparency or matting, color display, and downloading method. For more information, see Saving images in different file formats.

Using the Save For Web dialog box

    You use the Save For Web dialog box to choose Web file formats, select compression and color options, and preview your optimized image. In addition, you can preserve background transparency or set background matting, and change the image size.

To display the Save For Web dialog box:

    Choose File > Save for Web, or click the Save for Web button Save for Web button in the shortcuts bar.

Saving images in different file formats


    Different file formats cater to the needs of different applications. The file format you choose depends on the content of your image and how you plan to use it. For example, you're saving an image for use on the Web, you should choose JPEG, GIF, or PNG format.

    You can save individual images in different formats using File > Save As. You can convert several images to the same file format, or the same size and resolution, using the Batch command.

    Until you've finished creating an image and have decided how you want to use it, you should save the image in Photoshop format (PSD) which is the default file format. Saving your image in the Photoshop format guarantees that you will be able to access all of the image data when you reopen the image.

    If you choose a format that does not support all of the data in an image, a warning appears at the bottom of the Save As dialog box. If you see this warning, save a copy of the file in Photoshop format in order to support all of the image data.

To save an image in a different file format:

  1. Choose File > Save As.
  2. Specify a filename and location.
  3. Choose a format from the following "Saving in..." topics. With some image formats, a format-specific dialog box appears after you click save.