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ARCH 5970
MARKETING FOR DESIGN & CONSTRUCTION PROFESSIONALS
THE UNIVERSITY OF OKLAHOMA
- COLLEGE OF ARCHITECTURE
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MARKETING PLAN
Marketing Strategies
Marketing Mix
Positioning
low cost
middle of the road
high cost
low service
high service
Markets
Geographic
Building Type
Services
Product
Services
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Architectural
Engineering
structural
electrical
mechanical
Landscape Architecture
Interior Design
Facilities Management
Needs