Sales
Introduction
What Makes a Good Salesperson?
What Do People Sale in Sports?
Direct Data-Based Sport Marketing
Typical Sales Approaches in Sport
ìClubî Sandwich
Aftermarketing
Legal Aspects of Sport Marketing
Intellectual Property
Law of Copyright
Lanham Trademark Act
Trademark Infringement
Ambush Marketing
Other Trademark Ideas
Patents
Email: turner@ou.edu
Home Page: http://www.ou.edu/class/hss3000
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