Dr. Louisa Ha's Home Page
Dr. Louisa Ha' s Home Page
(updated December 5, 1997)
Fall Office Hours: T, H: 4:15-6:15 p.m., W: 3:30-4:30 p.m.
JMC 3333 Advertising Research
JMC 4333 Contemporary Problems in Advertising
Syllabus
Assigned readings
Research References
JMC 5093 Mass Communication Research
Syllabus
Research References
SPSS-PC Cue Sheet
SPSS-PC Commands for Statistical Tests
Statistics Notes I
Statistics Notes II
Examples of Data Analysis Using SPSS OUTPUTS
JMC 3363 Advertising Media (not for Fall, 1997)
Syllabus
Hot Sites for Web Site Reports
Media Web Sites
Media Research
JMC 4970 International Advertising
Syllabus
(I'm its webweaver)
Promotion Clinic