JMC 3333 Advertising Research Hot Sites

JMC 3333 Advertising Research Hot Sites

(updated September 30, 1997)

CLICK HERE TO VISIT THE WORLD'S TOP 1000 LIST!

Demographics and General Statistics

American Demographics Magazine

Easy Demographics

1990 US Census

The US Government Census

Census graphs of African Americans

Stat-USA

Zipcode Demographics and Psychographics (An example of Geodemographics)


Industry Information Sources/Competitive Intelligence

Advertising Age

The Better Business Bureau

Big Yellow Business Directory

Commerce Park

Competitive Intelligence Guide


Research References

A Glossary of Research Terms

Reuter's Media World Information Market Place

New Metrics for New Media

Federal Trade Commission Home Page

How to evaluate research proposals

University of Texas-Austin Advertising World Research Center

Survey Research Center, the University of Maryland


Major Advertising Research Suppliers

A.C. Nielsen

Arbitron Co.

ASI Market Research Center

Audits and Surveys

Burke, Inc.

Find/SVP

The Gallup Organization

Lexis/Nexis

Mediamark Research Inc.

Statistical Research, Inc.

Yankelovich Partners


Advertising Research Suppliers Directories

The Greenbook

MarketPlace Information

MRA Blue Book

Marketing Tools Directory

World Opinion Research Resource Directory


On-Line Research Examples

BBDO technology trend setter

The Lifestylefinder

The VALS Research

GVU Center's WWW User Survey Home Page


Internet Audience Research Resources

Hong Kong Internet User Survey

Nielsen Internet User Survey

Forrester Research on Internet Advertising

Hotwired Web Banner Advertising Effectiveness Study

CASIE guiding principles of Interactive Media Measurement

Jupiter Communications Research on Internet Advertising


Writing Guides

APA Style Manual (On-line Sources)

APA reference style guide (traditional print sources)

An example using APA style

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