Admap
Asian Advertising and Marketing
Campaign
The International Advertiser
Promo: The Magazine of Promotional Marketing
Advertising and marketing trade publications around the world
Columbia Journal of World Business
Gazette: The International Journal for Communication Studies
International Journal of Advertising
International Journal of Media and Communication Studies (an online journal)
International Journal of Research in Marketing
International Marketing Review
Journal of Advertising Research
Journal of Current Issues and Research in Advertising
Journal of International Business Studies
Journal of International Communication
Journal of International Consumer Marketing
Journal of International Marketing
Journal of the Market Research Society
Journal of Marketing Communications
Journal of Marketing Practices
The Norwegian Journal of Media Research(in Norwegian)
Other Business or Psychology-Related Journals
Anderson, M. H. (1984) Madison Avenue in Asia: Politics and Transnational Advertising. New Jersey: Associated University Press.
Baudot, Barbara S. (1989) International Advertising Handbook. MA: Lexington Books.
Boddewyn, Jean. J. (1988) Advertising Self-Regulation and Outside Participation. New York: Quorum Books.
----- (1992) Global Perspectives on Advertising Regulation. Westport: Quorum Books.
Brilsin, Richard W. , Walter J. Lonner and Robert M. Thorndike (1973) Cross-cultural Research Methods. New York: Wiley.
Chang, Won Ho, Teddy Spha Palasthira and Hung Kyu Kim (1995) The Rise of Asian Advertising. Seoul, Korea: Nanam Publishing House.
Direct Marketing Association (1992) International Direct Marketing: Communication, Graphics and Design.
Englis, Basil G. (1994 ed.) Global and Multinational Advertising. Hillsdale, NY: Lawrence Erlbaum Associates.
Frith, Katherine T. (1996 ed.) Advertising in Asia: Communication, Culture and Consumption. Iowa: Iowa State University Press.
Griffin, Tom (1993) International Marketing Communications. UK:Prentice-Hall International.
Henry, Brian (1986 ed.) British Television Advertising: The First 30 years. London: Century Benham.
Kaynak, Erdener (1989). The Management of International Advertising, New York: Quorum Books.
Lonner, W. and J. Berry (1986 eds.) Fields Methods in Cross-cultural Research. Beverly Hills, CA: Sage.
Macrae, Chris (1991). World Class Brands. England: Addison-Westley Publishing Co. Inc.
Mattelart, Armand (1991). Advertising International: The Privatization of Public Space. London: Routledge.
Miller, Richard N. (1995). Multinational Direct Marketing. NY: McGraw-Hill Inc.
Miracle, Gordon E. and Terence Nevett (1987) Voluntary Regulation of Advertising: A Comparative Analysis of the United Kingdom and the United States. Lexington, MA: Lexington Books.
de Mooij, Marieke (1997). Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks, CA: Sage.
de Mooij, Marieke with Warren Keegan (1994). Advertising Worldwide. Second Edition. UK: Prentice-Hall International.
Mueller, Barbara (1995). International Advertising. Belmont, CA: Wadsworth Publishing Co.
Neelankavil, J. P. and A. B. Stridsberg (1979) Advertising Self-Regulation: A Global Perspective. NY:Hastings House.
Nevett, Terence R. (1982) Advertising in Britain: A History. London, England: Heinemann.
Peebles, D. M. and J. K. Ryans (1984) Management of International Advertising: A Marketing Approach. Boston: Allyn and Bacon.
Rijkens, Rein (1992) European Advertising Strategies. UK: Cassell.
Rijkens, Rein and Gordon Miracle (1986) Euoprean Regulation of Advertising. North Holland.
Roper, Cynthia S (1996)A Cross-cultural analysis of the content of televised political ads in the United States and Italy
Roth, Robert F. (1982) International Marketing Communications. Crain Books.
Stetler, Susan L. (1995) International Brands and Their Companies. MI, Gale Research.
Stobart, Paul (1994) Brand Power. New York: New York University Press.
Taplin, Walter (1961) The Origin of Television Advertising in the United Kingdom. London: Pitman.
Van de Vijver, Fons and Kwok Leung (1997) Methods and Data Analysis for Cross-cultural Research, CA: Sage.
Warwick, D.P. and S. Osherson (1973 eds), Comparative Research Methods (New Jersey:Prentice-Hall.
Xu, Bai Yi (1990) Marketing to China: One Billion New Customers. Lincolnwood, IL: NTC Publishing Group.
This bibliography only lists articles in academic journals or conference proceedings. For trade press articles, please refer to other databases such as ABI/INFORM, Periodical Indexes and Index to Business Periodicals. You are welcome to suggest entries to this bibliography. There are six subject headings in this bibliography:
Albers-Miller, Nancy D. (1996) "Designing Cross-cultural Advertising Research: A Closer Look at Paired Comparisons," International Marketing Review 13(5).
Andrews, J. Craig, Steven Lysonski and Srinivas Durvasula (1991) "Understanding Cross-cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners," Journal of Advertising, 20(2),15-28.
Andrews, J. Craig, Srinivas Durvasula and Richard G. Netemeyer (1994) "Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures," Journal of Advertising, 23(1), 71-82.
Appelbaum, Kalman and Ingrid Jordt (1996) "Notes toward an application of McCracken's 'Cultural Categories' for Cross-cultural Consumer Research," Journal of Consumer Research 23(3).
Aulakh, Preet S. and Masaaki Kotabe (1993) "An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990," Journal of International Marketing 1(2), 5-28.
Berry, John W. (1969) "On Cross-cultural Comparability," International Journal of Psychology 4(2). 119-128.
Bhalla, G. and L. Lin (1987) "Cross-cultural Marketing Research: A Discussion of Equivalence Issues and Measurement Strategies," Psychology and Marketing, 4(4), 275-85.
Brislin, Richard W. (1970) "Back-Translation for Cross-cultural Research," Journal of Cross-cultural Psychology, 1(September), 185-216.
________(1980) "Translation and Content Analysis of Oral and Written Material," in Handbook of Cross-cultural Psychology, Vol 2, eds., Harry C. Triadis and John W. Berry. Boston: Allyn & Bacon, 389-444.
________ and Steve R. Baumgardner (1971) "Non-Random Sampling of Individuals in Cross-cultural Research,: Journal of Cross-cultural Psychology, 2 (December), 397-400.
Chun, Ki-Taek, John B. Campbell, and Jong Hae Yoo (1974) "Extreme Research Style in Cross-cultural Research," Journal of Cross-cultural Psychology 5 (December), 456-480.
Davidson, A. J. Jaccard, H.C. Triadis, M. Morales, and R. Diaz-Guerreo R. (1976), "Cross-cultural model testing: Toward a Solution of the Etic and Emic Dilemma," International Journal of Psychology, 11, 1-13.
Driver, Harold E. and Richard P. Chaney (1970) "Cross-cultural Sampling and Galton's Problem," in a Handbook of Method in Cultural Anthropology, eds., Raol Naroll and Ronald Cohen. New York: Natural History Press, 990-1003.
Ember, M. and K. F. Otterbein (1991) "Sampling in Cross-cultural Research," Behavior Science Research 25(1-4), 217-33.
England, George W. and Itzhak Harpaz (1983) "Some Methodological and Analytic Considerations in Cross-National Comparative Research," Journal of International Business Studies 14(2), 49-59.
Goodyear, M. (1982) "Qualitative Research in Developing Countries," Journal of The Market Research Society, 24(2), 86-96.
Green, Robert and Phillip D. White (1976) "Methodological Considerations in Cross-National Consumer Research," Journal of International Business Studies, 14(2), 167-179.
Irwin, M. R. Klein P. Engle, C. Yarrough, and S. Nerlove (1977) "The Problem of Establishing Validity in Cross-cultural Measurement," Annals of the New York Academy of Sciences, 285, 308-325.
Jaffe, E. D. and I. D. Nebenzahl (1984) "Alternative Questionnaire Formats for Country Image Studies," Journal of Marketing Research, 21(November) 463-71.
Keown, C. F. (1982) "Foreign Mail Surveys: Response Rates Using Monetary Incentives," Journal of International Business Studies, 16 (Fall), 151-3.
Leung, K. and M. H. Bond (1989) "On the Empirical Identification of Dimensions for Cross-cultural Comparisons," Journal of Cross-cultural Psychology, 20(2),133-51.
Malhotra, Naresh K., James Agarwal and Mark Peterson (1996) "Methodological Issues in Cross-cultural Marketing Research: A State of the Art Review," International Marketing Review, 13(5).
Malhotra, Naresh K. (1988) "A Methodology for Measuring Consumer Preferences in Developing Countries," International Marketing Review, 5(3), 52-66.
________(1991) "Administration of Questionnaires for Collecting Quantitative Data in International Marketing Research," Journal of Global Marketing, 4(2), 63-92.
McDonald, William J. (1994) "Provider Perceptions of Focus Group Research Use: A Multi-Country Perspectives," Journal of the Academy of Marketing Science, 22(3), 265-273.
Meyers, Robert D. (1996) "Consistent Advertising Evaluation from Multi-Country Inconsistent Data Sets," Journal of Advertising Research, 36(3), RC1-5.
Morris, Jon D., Kristen L. Strausbaugh, and Mbulaheni Nthangeni (1996) "A Design for Measuring and Interpreting Emotional Response to Advertisements across Cultures," in Gary Wilcox ed., Proceedings of the 1996 American Academy of Advertising Annual Conference Proceedings.
Miracle, G. E., H. K. Bang, K. Y. Chang (1992) Achieving Reliable and Valid Cross-cultural Research Results. Working Paper, Michigan State University.
Mullen, M. R. (1995) "Diagnosing Measurement Equivalence in Cross-National Research," Journal of International Business Studies, 26(3), 573-96.
Munson, J. Michael, adn Shelby H. McIntyre (1979)"Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing," Journal of Marketing Research, 16(February), 48-52.
Naroll, R. (1970) "The Culture-bearing Unit in Cross-cultural surveys," in R. Naroll and R. Cohen. eds., A Handbook of Methods in Cultural Anthropology. NY: Natural History Press, 721-765.
Netemeyer, Richard G., Srinivas Duravasula, and Donald R. Lichtenstein (1991) "A Cross-National Assessment of the Reliability and Validity of the CETSCALE," Journal of Marketing Research 28 (August), 320-327.
Parameswaran, R. and A. Yaprak (1987) "A Cross-National Comparison of Consumer Research Methods," Journal of International Business Studies, 18(1),35-49.
Plummer, Joseph T. (1977) "Consumer Focus in Cross-National Research," Journal of Advertising 6(2), 5-15.
Pollay, Richard W. (1983) "Measuring the Cultural Values Manifest in Advertising," Current Issues and Research in Advertising 1983, 72-92.
______ and Katherine Gallagher (1990) Advertising and Cultural Values: Reflections in the Distorted Mirror," Internaitonal Journal of Advertising, 9, 359-372.
Poortinga, Y. H. and F. Van de Vijver (1987) "Explaining Cross-cultural Differences: Bias Analysis and Beyond," Journal of Cross-cultural Psychology, 18(3), 259-82.
Samiee, Saeed and Insik Jeong (1994) "Cross-cultural Research in Advertising: An Assessment of Methodologies," Journal of the Academy of Marketing Science, 22(3),205-217.
Scheuch E. K. (1968) "The Cross-cultural Use of Sample Surveys, Problems of Comparability," In S. Rokkan, ed., Comparative Research across Culture and Nations, Moutn, The Hague, 176-209.
Problems of Translation in Cross-cultural Research," Journal of Corss-cultural Psychology, March, 41-56.
Sekaran U. (1983) "Methodological and Theoretical Issues and Advancements in Cross-cultural Research," Journal of International Business Studies, 14, 61-73.
________and H. J. Martin (1982) "An Examination of the Psychometric Properties of Some Commonly Research Variables in Two Cultures," Journal of International Business Studies, 13, 51-66.
Singh J. (1995) "Measurement Issues in Cross-national Research," Journal of International Business Studies, 26(3), 597-619.
Tan, C. T., J. McCullough and J. Teoh (1987) "An Individual Analysis Approach to Cross-cultural Research, " in M. Wallendorf and P. Anderson (eds.) Advances in Consumer Research, 14, 394-7.
Triandis, Harry C. and Gerardo Martin (1983) "Etic plus Emic versus Pseudoetic: A Test of basic Assumption of Contemporary Cross-Cultural Psychology," Journal of Cross-cultural Pscyholgoy 14 (December), 489-500.
Van de Vijver, Fons and Kwok Leung (1997) Methods and Data Analysis for Cross-cultural Research, CA: Sage.
Voss, Kevin E., Donald E. Stem, Jr., Lester W. Johnson and Constantino Arce (1996) "An Exploration of the Comparability of Semantic Adjectives in Three Languages: A Magnitude Estimation Approach," International Marketing Review, 13(5).
Wang, Cheng Lu (1996) "The Evolution of International Consumer Research: A Historical Assessment from the 1960s to Mid-1990s", Journal of Euromarketing, 5(1), 57-81
Webster, C. (1996) "Hispanic and Anglo Interviewer and Respondent Ethnicity and Gender: The Impact of Survey Response Quality," Journal of Marketing Research, 33(February), 62-72.
Yavas, Ugur (1994) "Research Note: Students as Subjects in Advertising and Marketing Research," International Marketing Review, 11(4).
Yu, J. H. , C. F. Keown, and L. W. Jacobs (1993) "Attitudes Scale Methodology: Cross-cultural implcations," Journal of International Consumer Marketing, 6(2), 45-64.
De Pelsmacker, Patrick and Maggie Geuens (1997) "Emotional Appeals and Information Cues in Belgian Magazine Advertisements," International Journal of Advertising, 16(2), 123-147
Falk, Louis K., Robert W. Jones, Dawn Foster, & Sharaf Rehman (1997) "Comparative Analysis of Advertising Information in U.S. and Mexico Editoins of a Men's Magazine," Paper presented at the Advertising Division of the AEJMC Annual Convention, Chicago, 1997.
Hong, Jae W. Aydin Muderrisoglu and George M. Zinkhan (1987) "Cultural Differences and Advertising Expression: A Comparative Analysis of Japanese and U.S. Magazine Advertising," Journal of Advertising, 16(1),55-62.
Huang, Jen-Hung and Juei-Fu Hou (1987) "The Effects of Regulations on the Level of Information Content of Television Advertising: A Comparison of Three Nations," in AMA Educators' Proceedings, S. Douglas et al. eds., Chicago: American Marketing Association, 93-96.
Johnstone, Harvey, Erdener Kaynak and Richard Sparkman Jr. (1987), "A Cross-cultural/Cross-National Study of the Information Content of Television Advertisements," International Journal of Advertising, 6(3), 223-236.
Lin, Carolyn A. and M. B. Salwen (1995) "Product Information Strategies of American and Japanese Television Advertisements," International Journal of Advertising, 14, 55-64.
Madden, Charles S., Marjorie J. Caballero, and Shinya Matsukubo (1986) "Analysis of Information Content in U.S. and Japanese Advertising," Journal of Advertising, 15(3), 38-45
Martensen, R. (1987) "Advertising Strategies and Information Content: American and Swedish Advertising," International Journal of Advertising, 6(2), 133-144.
Moon, Y. S. & G. R. Franke(1987) "The Information Content of Domestic and International Advertising: Analysis of Korean Magazine Ads," in 1987 American Marketing Association Educators' Proceedings.
Miracle, Gordon E., Kyu Yeol Chang, and Charles R. Taylor (1992) "Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials," International Marketing Review 9(4), 5-17.
Mueller, Barbara (1991) "An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisements," Journal of International Business Studies, 1, 23-39.
Pennington, Robert and Sue-Chen Chang (1997)"Information Cues in Taiwan's prime-time television advertisements," Southwestern Mass Communication Journal, 13(1), 58-67.
Ramaprasad, Jyotika, and Kazumi Hasegawa (1992) "Informational Content of American and Japanese Commercials," Journalism Quarterly, 69(3): 612-622.
Renforth, William and Sion Raveed (1983) "Consumer Information Cues in Television Advertising: A Cross Country Analysis," Journal of the Academy of Marketing Science,11(3): 216-225.
Taylor, Charles R., Gordon Miracle, and R. Dale Wilson (1997) "The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials," Journal of Advertising, 26(1), 1-18.
Albers-Miller, Nancy D., and Betsy Gelb (1996) "Business Advertising Appeals as Mirror of Cultural Dimensions: A Study of Eleven Countries," Journal of Advertising, 25(4), 57-70.
Banerjee, A. (1994) "Transnational Advertising Development and Management: An Account Planning Approach and a Process Framework," International Journal of Advertising, 13(2), 95-124.
Baudot, B. (1991) "International Issues in the Advertising of Health-Related Products," European Journal of Marketing, 25(6), 24-36.
Boddewyn, Jean J. (1991) "Controlling Sex and Decency in Advertising Around the World," Journal of Advertising, 20(4), 25-36.
_______ (1988) "The One and Many Worlds of Advertising: Regulatory Obstacles and Opportunities," International Journal of Advertising, 7(1), 11-16.
_______ (1982) "Advertising Regulation in the 1980's: The Underlying Global Forces," Journal of Marketing, 46(1), 27-35.
Colvin, Michael, Roger Heeler, and Jim Thorpe (1980) "Developing International Advertising Strategy," Journal of Marketing, 44, 73-79.
Davison, J.A. and E. Grab (1993) "The Contributions of Advertising Testing to the Development of Effective International Advertising: The KitKat Case Study," Marketing and Research Today, 21, 15-24.
Domzal, Teresa J., James M.Hunt and Jerome B.Kernan (1995) "Achtung! The Information Processing of Foreign Words in Advertising," International Journal of Advertising, 14(2). 95-114.
Domzal, Teresa J. and Jerome B. Kernan (1994) "Creative Features of Globally-Understood Advertisements," Journal of Current Issues and Research in Advertising 16(1), Spring, 29-48.
Donnelly, J. H. (1970) "Attitudes toward Culture and Approach to International Advertising," Journal of Marketing, 34(3), 60-68.
Fahy, John, Denise Smart, William Pride and O. C. Ferrell (1995) "Advertising Sensitive Products," International Journal of Advertising, 14, 231-243.
Grein, Andreas F. and Stephen J. Gould, 1996. "Globally Integrating Marketing Communications," Journal of Marketing Communications, 2: 141-158.
Gruber, Ursula (1995) "The Role of Multilingual Copy adaptation in International Advertising," in Stanley J. Paliwoda and John K. Ryans Jr. (eds.) International Marketing Reader. London, UK: Routledge, pp. 202-212.
Helsen, Kristiaan, Kamel Jedidi and Wayne S. DeSarbo (1993) "A New Approach to Segmentation Utilizing Multinational Diffusion Patterns," Journal of Marketing, 57, 60-71.
Heyder, H., K. J. Musiol, and K. Peters (1992), "Advertising in Europe -- Attitudes toward Advertising in Certain Key East and West European Countries," Marketing and Research Today, March, 58-67.
Hill, John S. and Stil, Richard R. (1984) "Effects of Urbanization on Multinational Product Planning: Markets in Lesser-Developed Countries," Columbia Journal of World Business, December, 62-67.
Kale, Sudhir H. (1991) "Culture-Specific Marketing Communications: An Analytic Approach," International Marketing Review, 8(1), 18-30.
Kim, Kwangmi K. (1995) "Spreading the Net: The Consolidation Process of Large Transnational Advertising Agencies in the 1980s and early 1990s," International Journal of Advertising, 14(3).
Kirpalani, V. H., Michel Laroche, and Rene Darmon(1988) "Role of Headquarters' Control by Multinationals in International Advertising Decisions," International Journal of Advertising, 7, 323-333.
Kitchen, Philip J. and Colin Wheeler (1997) "Issues Influencing Marcoms in a Global Context," Journal of Marketing Communications 3(4), 243-259.
Lee, Wei-Na and David K. Tse (1994) "Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada," Journal of Advertising 23(1), 57-70.
Lysonski, Steven and Richard W. Pollay (1990) Advertising Sexism Is Forgiven, but Not Forgotten: Cross-cultural Differences in Criticism and Purchase Boycott Intentions," International Journal of Advertising, 9(4), 317-329.
Martendon, Rita (1989) "International Advertising in Cross-cultural Environments," Journal of International Consumer Marketing, 2(1), 7-18.
Miracle, Gordon E. and Vittratorn Chirapravati (1995) "Cultural Influences on Leadership Style in Foreign-Based Advertising Agencies in Thailand," in Charles Madden ed., Proceedings of the 1995 Conference of the American Academy of Advertising Annual.
Michell, Paul and Joel Bright (1995) "Multinational Headquarters Control of UK Subsidiaries' Advertising Decisions," International Journal of Advertising 14(3).
Moriarty, Sandra and Duncan, Thomas (1990) "Global Advertising: Issues and Practices," Current Issues in Research in Advertising," 13(1 & 2),313-341.
Peebles, D. (1978) "Coordinating International Advertising," Journal of Marketing, 42(10, 28-34.
_________ (1989) "Don't Write Off Global Advertising: A Commentary," International Marketing Review, 6(1), 73-8.
Pitcher, A. E. (1985) "The Role of Branding in International Advertising," International Journal of Advertising, 4, 241-246.
Pollay, Richard W. (1988) "Quality of Life in the Padded Shell: Common Criticisms of Advertising's Cultural Character and International Public Policies. Current Issues in Advertising Research," 1988, 173-241.
_________ and Katherine Gallagher (1990) "Advertising and Cultural Values: Reflections in the Distorted Mirror," International Journal of Advertising, 9, 359-372.
Penaloza, Lisa (1995) "Immigrant Consumers: Marketing and Public Policy Considerations in Global Economy," Journal of Public Policy and Marketing, 14(1), 83-95.
Plummer, Joseph (1986) "The Role of Research in Multinational Advertising," Journal of Advertising Research, 26(5), 11-15.
Reid, Leonard N., Ronald Lane, Leila S. Wenthe and Otto W. Smith (1985) "Creative Strategies in Highly Creative Domestic and International Television Advertising," International Journal of Advertising 4(1), 11-18.
Schleifer, S. and Dunn S. W. (1968) "Relative Effectiveness of Advertisements of Foreign and Domestic Origin," Journal of Marketing Research, 5(3), 296-9.
Scholmer, Erika M., James M. McCullough, and Benjapon Sakkarapope (1994) "Determinants of Global Brand Images," in 1994 American Marketing Association Summer Educators' Conference Proceedings, 172-177.
Shao, Alan T. and Hill, John S. (1992) "Executing Transnational Advertising Campaigns: Do U.S. Agencies have the Overseas Talent?" Journal of Advertising Research, (Jan/Feb), 49-58.
Shao, Alan T. and John S. Hill (1994), "Global Television Advertising Restrictions: The Case of Socially Sensitive Products," International Journal of Advertising, 13, 347-366.
Sheth, Jagdish N. (1978) "Strategies of Advertising Transferability in Multinational Marketing," Current Issus and Research in Advertising, 131-141.
West, Douglas C. (1996) "The Determinants and Consequences of Multinational Advertising Agencies," International Journal of Advertising, 15(2), 128-139.
Wills, J. R. and John K. Ryans, Jr. (1976) An Analysis of Headquarter Executive Involvement in International Advertising," European Journal of Marketing, 11, 577-584.
Unwin, Stephen J. F. (1974) How Culture Affects Advertising Expression and Communication Style," Journal of Advertising 3(2), 24-27.
Yavas, Ugur (1997)"Dimensionality of Advertising Attitudes: Cross-National Insights," Journal of Marketing Communications 3(3), 175-185
Yip, George S. and Tammy L. Madsen (1996) "Global Account Management: THE New Frontier in Relationship Marketing," International Marketing Review, 13(3).
Zanpour, Fred, Veronica Campos, Joelle Catalano, Cypress Chang, Young Dae Cho, Renee Hoobyar, Shu-Fang Jiang, Man-Chi Lin; Stan Madrid, Holly Scheideler, and Susan Titus Osborn (1994) "Global Reach and Local Touch: Achieving Cultural Fitness in TV Advertising," Journal of Advertising Research, 5, 35-63.
Zinkhan, George M. (1994) "International Advertising: A Research Agenda," Journal of Advertising, 23(1),11-15.
Zheng, Y. and B. Gelb (1996) "Matching Ad Appeal to Culture: The Influence of Product Use Condition," Journal of Advertising, 25(3), 29-46.
Agrawal, Madhu (1995)"Review of A 40-Year Debate in International Advertising: Practitioner and Academician Perspectives to the Standardization/Adaptation Issue." International Marketing Review, 12(1).
Amine, Lyn S. (1994), "Global Marketing to Upscale Consumers," in Global Marketing: Perspectives and Cases, Salah S. Hassan and Roger D. Blackwell eds., Orlando, Florida: The Dryden Press, 147-174.
Baalbaki, Imad B. and Naresh K. Malhotra (1995) Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis," Journal of the Academy of Marketing Science, 23(3), 182-194.
Chan, Allan K K. "Localization in international branding: a longitudinal comparison of the Chinese names of foreign brands in Hong Kong between 1987--1988 and 1994--1995 Journal of Marketing Communications, 3(2), 127-137.
_________ (1990) "Localization in International Branding: A Preliminary Investigation on Chinese Names of Foreign Brands in Hong Kong," Journal of International Advertising, 9:81-91.
Clark, Terry (1990) "International Marketing and National Character: A Review and Proposal for an Integrative Theory," Journal of Marketing, October, 66-79.
Cutler, Bob D. (1995) "The Westernization of Asian Print Advertising," Journal of International Consumer Marketing, 7(4), 23-37.
Donnelly, J., and J. Ryans (1969) "Standardized Global Advertising, A Call Yet Unanswered," Journal of Marketing 33(2), 59-63.
Douglas, Susan and Wind, Yoram (1987) "The Myth of Globalization," Columbia Journal of World Business, Winter, 19-29.
Farley, J. (1986) "Are There Truly International Products-and Prime Prospects for Them?" Journal of Advertising Research 26(5), 17-20
Fatt, Arthur (1967) "The Danger of 'Local' International Advertising," Journal of Marketing, 31(1), 60-62.
Frazer, C. F. (1989) "Issues and Evidence in International Advertising," Current Issues and Research in Advertising, 12(1), 75-90.
Friedmann, Roberto (1986) "Psychological Meaning of Products: A Simplification of the Standardization vs. Adaptation Debate," Columbia Journal of World Business, 21 (Summer), 97-104.
Frith, Katherine T. & Michael Frith (1989)"Western Advertising and Eastern Culture: The Confrontation in South East Asia," Current Issues and Research in Advertising, 12(1),63-74.
Green, Robert T., William H. Cunningham and Isabella C. M. Cunningham (1975), "The Effectiveness of Standardized Global Advertising," Journal of Advertising 4(3), 25-29.
Harris, Greg (1994) "International Advertising Standardization: What Do the Multinationals Actually Standardize?" Journal of International Marketing, 2(4).
_____(1984) "The Globalization of Advertising," International Journal of Advertising, 3(3), 223-234.
Harvey, Michael G. (1993) "Point of View: A Model to Determine Standardization of the Advertising Process in International Markets," Journal of Advertising Research, July/August, 57-64.
Hassan, Salah S. and Lee Prevel Katsanis (1994) "Global Marketing Segmentation Strategies and Trends," in Globalization of Consumer Markets: Structures and Strategies, Salah S. Hassan and Erdener Kaynak eds., NY: International Business Press, 47-62.
Hite, Robert and Cynthia Fraser (1988) "International Advertising Strategies of Multinational Corporations," Journal of Advertising Research, August/September, 9-17.
Hornik, Jacob (1980) "Comparative Evaluation of International vs. National Advertising Strategies," Columbia Journal of World Business 15(1), 36-45.
James, William and John Hill (1991) "International Advertising Manager: To Adapt or Not to Adapt," Journal of Marketing 31(3), 65-71.
Kanso, Ali (1992) "International Advertising Strategies: Global Commitment to Local Vision, Journal of Advertising Research, (Jan/Feb),10-14.
Killough, J. (1978) "Improved Payoffs from Transnational Advertising," Harvard Business Review 56 (4), 102-14.
Klein, Peter R. (1991) "Global Advertising: Does Research Find a Cross-cultural Effect?" Applied Marketing Research 31 (Spring/Summer), 17-26.
Klippel, R. E. and R. J. Boewadt (1974) "Attitude Measurement as a Determinant of Standardization of Multinational Advertising," Journal of International Business Studies, 5(1), 39-50
Levitt, Theodore (1983) "The Globalization of Markets," Harvard Business Review, 61(May/June), 91-201.
______ (1988), "The Pluralization of Consumption," Harvard Business Review, (May/June), 7-8.
Marquez, F. T. (1979) "Cross-cultural Research: A Decision Factor in Standardized Versus Non-Standardized Global Advertising," Gazette 25(3), 150-162.
McCullough, Wayne R. (1996) "Global Advertising Which Acts Locally: The IBM Subtitles Campaign," Journal of Advertising Research, 36(3), 1-15.
Mueller, Barbara (1990) "Degrees of Globalization: Analysis of the Standardization of Message Elements in Multinational Advertising, Current Issues and Research in Advertising, 12 (1 & 2), 119-134.
Neelankavil, James P. "Use of Foreign Language and Models in Print Ads in East Asian Countries: A Logit Modeling Approach," European Journal of Marketing, 29(4), 24-35.
Nevett, Terence and G. Porter (1996) "Perspectives on Advertising from the Geographical Literature: A Critical Review," International Journal of Advertising 15(4), 373-382.
Onkvisit, Sak and John J. Shaw (1983)"Identifying Marketing Attributes Necessary for Standardized International Advertising," Mid-Atlantic Journal of Business, 22 (Winter), 43-57.
___________ and __________(1987) Standardized International Advertising: A Review and Critical Evaluation of the Theoretical and Empirical Evidence." Columbia Journal of World Business, Fall, 43-55.
___________ and __________(1990) "Global Advertising: Revolution or Myopia?" Journal of International Consumer Marketing, 2(3), 97-112.
Peebles, D., J. K. Ryans and I. R. Vernon (1977) "A New Perspective on Advertising Standardization," European Journal of Marketing, 11, 567-576.
Petty, Ross D. (1997) "Advertising Law in the United States and European Union," Journal of Public Policy and Marketing 16(1), 2-13.
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