Place words/phrases in double quotes. e.g., "international advertising", "New York Times"
To find information about a company, search under the "business" category or a company search engine such as Hoover's Online. To find a school, search under the "education" category. If category is unclear, don't search under subject heading.
For example, to find information about the Nike brand, try several different keywords from very narrow "Nike athletic shoes" to broader,"Nike" and even as broad as "sports sponsorship."
The search engines will be case sensitive if you use upper and lower case or capitalized letters.
(Find people, telephone & address)
(Find population of cities, zipcode, and distance)
