Rotzoll, K., Haefer, J. with Hall, S. (1997). Ch. 1. Introduction: Tools to "Clear the Deadwood,". In Advertising in contemporary society. University of Illinois Press, pp. 1-11.

Rotzoll, K., Haefer, J. with Hall, S. (1997). Ch. 3. Helpful perspectives on advertising as an institution In Advertising in contemporary society. University of Illinois Press, pp.57-87.

Schudson, M. (1984). Historical roots of consumer culture. In Advertising: The uneasy persuasion.

a) Subliminal Advertising

Twitchell, J. B. (1996). Strong enough for a man but made for a woman. In J. B. Twitchell (1996) Adcult USA. New York: Columbia University Press, pp. 109- 116.

Rogers, M. & Seiler, C. A. (1994). The answer is no: A national survey of advertising industry practitioners and their clients about whether they use subliminal advertising. Journal of Advertising Research, March/April, 36-45.

b) Advertising to minors and minorities

Kim, J. B. (1994, Feb. 14) Special report: Marketing to kids. Advertising Age, S1-S14.

Raju, P. S. and Lonial S.C. (1989). Advertising to children: Findings and implications. Current Issues and Research in Advertising, 12(2).

Levin, G. (1993, Jan. 18). Mainstream's domino effect. Advertising Age, 30, 32.

Webster, N. C. (1994, May 30). Playing to gay segments open doors to marketers. Advertising Age, S-6.

Whipple, T. W. & A. E. Courtney (1985). Female role portrayals in advertising and communication effectiveness: A Review. Journal of Advertising, 14(3).

Robinson, T. E., Duet R. & Smith, T. V. (1995). The elderly in advertising: A content analysis of prime-time TV commercials. In C. Madden (Ed.), Proceedings of the 1995 Conference of the American Academy of Advertising, 1-10.

Freeman, L. (1996, July 17). Blending into the mainstream. Advertising Age, S2-S3.

Bowen, L. & Schmid, J. (1997) Minority presence and portrayal in mainstream magazine advertising : An update. Journalism Quarterly, 74(1), 134-146

c) social and cultural consequences of advertising

Messaris, P. (1997). Images of sex and romance. in P. Messaris, Visual Persuasion: The role of images in advertising, pp.243-264.

Beatty, S. G. (1997, Aug. 14). The beer industry uses TV ads to mollify critics, buff its image. Wall Street Journal, A1, A9.

Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 50 (April).

Ekelund, R. B. Jr., & Saurman, D. S. (1988). Brand loyalty, entry and scale economies. In Advertising and the market process. San Francisco, CA: Pacific Research Institute of Public Policy, pp. 81-95.

Andrews, R. L. & Franke, G. R. (1991). The determinants of cigarette consumption: A meta-analysis. Journal of Public Policy and Marketing, 10(1), 81-100.

Simon, J. L. & Arndt, J. (1980). The shape of the advertising response function. Journal of Advertising Research, 70(4).

Bogart, L. (1994). Who pays for the media. Journal of Advertising Research, March/April, 11-18.

Crimmins, J. & Horn, M. (1996). Sponsorship: From management ego trip to marketing success. Journal of Advertising Research, July/August, 11-21.

Dyson, P., Farr, A. & Hollis, N. S. (1996). Understanding, measuring, and using brand equity. Journal of Advertising Research, Nov/Dec, 9-21.

Farris, P. W. & Albion, M. S. (1980). The impact of advertising on the price of consumer products. Journal of Marketing, 44 (Summer).

Ehrenberg, A., Sriven, J. & Barnard, N. (1997). Advertising and price. Journal of Advertising Research, May/June, 27-35.

Grewal, D. & Compeau, L. D. (1992). Comparative price advertising: Informative or deceptive? Journal of Public Policy and Marketing, 11(1), 52-62.

Teeter, D. L., Wilcox, G. B. & R. Hovland (1990). Commercial speech and the First Amendment. In R. Hovland & G. B. Wilcox (Eds.), Advertising in society. Lincolnwood, IL: NTC Business Books, pp. 202-219.

Fueroghne, D. K. (1995). An overview of the Federal Trade Commision's role in advertising regulation. In Law and advertising, Chicago, IL: The Copy Workshop, pp. 20-61.

McDonough, J. (1996, Dec. 2). 25 years of self-regulation. Advertising Age, C1-C7.

Rotfeld, H. (1992). Power and limitations of media clearance practices and advertising self-regulations. Journal of Public Policy and Marketing, 11(1), 87-95.

Ha, L. (1993). This line is mine: Consumers' property rights to telephone lines in outbound telemarketing. Telecommunications Policy, October, 540-553.

Ha, L. (1996). Concerns over advertising practices in a developing country: An examination of China's new advertising regulations. International Journal of Advertising 15(2), 91-105.

a) ethical issues

Stankey, M. J. (1984). Ethics, professionalism and advertising. In R. Hovland & G. B. Wilcox (1990 Eds.), Advertising in sociey. Lincolnwood, IL: NTC Business Books, pp. 419-436.

Cameron, G. T., Pak, K. J., & Kim B. (1996). Advertorials in magazines: Current use and compliance with industry guidelines. Journalism and Mass Communication Quarterly, 73(3), 722-733.

Stanley, T. L (1997) You want it where? Product placements in TV and film can be windfall--or water. Promo Magazine, May, S4-S12.

Vollmers, S. & Mizerski, R. (1994). A review and investigation into the effectiveness of product placement in films. In Proceedings of the 1994 Conference of the American Academy of Advertising, K. W. King (Ed.), 97-102.

b) The Future of Advertising

Twitchell, J. B. (1996). Takes a licking, but keeps on ticking: The future of AdCult.

Adcult USA. New York: Columbia University Press, pp. 229-253.

Synodinos, N. E. (1988) Subliminal stimulation: What does the public think about it?

Current Issues and Research in Advertising, 11(1), 157-187.

Fox, R. F. (1996). Conclusions and Recommendations. In Harvesting minds: How TV commercials control kids. Westport, CT: Praeger, pp. 147-165.

Bhat, S. Leigh, T. W. & Wardlow, D. L. (1996) The effect of homosexual imagery in advertising on attitude toward the ad. Journal of homosexuality, 31(1/2), 161-176.

Adler, R. (1996, Nov. 11) Stereotypes won't work with seniors anymore. Advertising Age, p.32.

Donaton S. & Teinowitz I. (1996, Dec. 9) Industry eyes 'minors' code. Advertising Age, pp.1, 50.

Teinowitz, I. (1996, Dec. 16) RJR backs idea of code pertaining to minors. Advertising Age, p.44

Taylor, C. & Bang, H. (1997) Portrayals of Latinos in magazine advertising. Journalism

and Mass Communication Quarterly, 74(2), 285-303.

Preston, I. L. (1996). The great American blow-up: Puffery in advertising and selling,

revised edition, pp. 1-26.

Cases: (1) Calvin Klein

Calvin's provocative portfolio. (1995, Sept. 4). Advertising Age, p.34

Lippe, D. (1995, Sept. 4) Readers rate Klein "porn" campaign. Advertising Age, p.34.

Garfield, B. (1995, Sept. 4) Publicity monster turns on Klein. Advertising Age, p.18

Sloan, P. & Decoursey, J. (1995, Sept. 11) Gov't hot on trail of Calvin Klein ads. Advertising Age, pp. 1, 8.

Sachs, A. (1995, Sept. 18) Kiddie porn or bad taste? Advertising Age, p.52

Johnson A. (1995, Sept. 18) Flynt sees dangers in federal action against CK ads. Advertising Age, p.52.

(2) Campbell Soup

Mercer, D. (1994, Oct. 17) Marbles in the soup: Tempest in a soup can. Advertising Age, pp. 25-28.

a) Economic effects of advertising

Kessides, I. N. (1986). Advertising, sunk costs, and barriers to entry. Review of Economics and Statistics 68: 84-95.

Litman, B. R. & Bain, E. (1987). Information search and banned product advertising: An indifference curve approach. Current Issues and Research in Advertising 10(1): 39-60.

b) Advertising and Media

Bagdikian, B. H. (1983). The high cost of free lunches. The media and monopoly. Boston: Beacon Press.

Norris, V. P. (1984). Mad economics: An analysis of an adless magazine. Journal of Communication 34(1): 44-61.

Soley, L. C. & Krishnan, R. (1987). Does advertising subsidize consumer magazine prices? Journal of Advertising 16(2): 4-9

Telser, Lester (1978). Toward a theory of the economics of advertising. In Issues in Advertising: The Economics of Persuasion. David Tuerck ed., American Enterprise Institute, pp. 71-90.

Knecht, G. B. (1997). Guide raises selection, disclosure issues. Wall Street Journal,

August 22, B8.

Teinowitz, I. (1996, Oct. 21) Tobacco firms, ad group fight FDA regs in court. Advertising Age, p.57

Holak, S. I. & Reddy, S. K. (1986). Effects of a TV and radio advertising ban: A study of the cigarette industry. Journal of Marketing, October, 219-227.

Case (3): Seagram

(1996, Nov. 18) Liquor ad fallout. Advertising Age, pp.1, 62.

Teinowitz I. & Wilke, M. (1996, Nov. 11) Cable net to accept spirit ads. Advertising Age, pp.1, 57.

Crain, R. (1996, Dec. 9) Self-regulation can solve tobacco, liquor ad furor. Advertising Age, p.23

McDowell, B. (1996, Dec. 9) FTC's Stroch probe unlike to trigger larger query. Advertising Age, p.53.

Ross, C. (1996, Nov. 25) Alaska attorney general prods FCC to ban liquor broadcast.

Advertising Age, p. 4

Ross, C. & McDowell, B. (1996, Dec. 2) FTC turns ad scrutiny to malt-liquor brewer. Advertising Age, pp. 1, 56.

Teinowitz, I. (1996, Dec. 16) Congress eyes voluntary ad limits. Advertising Age, p.44

-------- (1996, Nov. 4) Hundt, FCC press liquor TV ad fight. Advertising Age, p. 56.

Advertising Age (1994, Oct. 10) Quiz show queries. p. 32.

Soley, L. C. & Craig, R. L. (1992). Advertising pressures on newspapers: A survey. Journal of Advertising 21(4): 1-10.

Case (4): Volvo

Lawrence J. (1990, November 12). How Volvo's ad collided with the truth? Advertising Age, p. 76.

Rust, R. T., & Oliver, R. W. (1994). The death of advertising. Journal of Advertising, 23(4), 71-78.

Fox, R. J. & Geissler, G. L (1994). Crisis in advertising? Journal of Advertising, 23(4), 78-84