Accommodation for Special Needs
Advanced Topics in Liberal Studies
LSTD 4700 Section 706
March 13, 27, April 3, 10, 17, 24, May 1, 2007
5:30-9:30 p.m.
Oklahoma City Community College
Room 2N3
Instructor
Jim Vidmar
Office Phone: 325-4351
FAX: 325-5044
e-mail: jvidmar@ou.edu
Course Description
An overview of marketing principles and their combined effect on consumer behavior.
Course Objectives
Students will become familiar with the relationship between marketing strategy, the market place and consumer behavior.
This course gives an overview of the entire marketing process and will help students understand how to prepare a marketing plan and integrated marketing program including measurement, segmentation and customer relationship management.
This course will also review characteristics affecting consumer behavior.
Pre-Seminar Assignment
Read chapter One in marketing An Introduction
Grading Information
Students will receive a letter grade based on:
About the Instructor
I joined the University of Oklahoma in 2002 and currently serve as the Director of Marketing and Communication for University OUTREACH (The College of Continuing Education and The College of Liberal Studies). My prior experience includes more than 15 years in strategic marketing, retail advertising design, business development and newspaper/magazine publishing. I have a bachelor of arts degree in advertising design from the University of Central Oklahoma and a master of arts degree in administrative leadership from the University of Oklahoma College of Liberal Studies.
Completion Policy
The College of Liberal Studies expects students to complete all assignments to earn a grade in a given course.
Incomplete (“I”) Policy
For sufficiently extenuating circumstances a student may receive a grade of “I” and receive an extension to complete. To receive a grade of “I” the student must satisfactorily complete a minimum of one-half of the course work, have a legitimate reason for not being able to complete the work during the normal time frame, request from the instructor a desire to receive an Incomplete grade via submitting a request for an “I” and a plan to the instructor about how and when the work will be completed. If the student receives a grade of “I” the instructor will indicate to the student, and to the Office of Academic Records via the official OU grade sheet, what must be done to complete the course and set a time limit appropriate to the circumstances, however, the time allowed may not exceed one calendar year. If the course has an associated Web site and the Web site has changed before the student starts work on the Incomplete, the student will contact the faculty member and the faculty member will develop comparable assignments based on the current Web site. If books have changed in the course, the faculty member should be willing to develop assignments based on the books that the student has so the student will not have to buy new books. If by the end of the year, no change in grade has been submitted, the grade of “I” will become permanent on the student’s record. If the student wants to re-enroll in the course they may, and they will need to pay full tuition and fees for the enrollment. History tells us that the longer an Incomplete goes unfinished the less likely it will ever be completed at all. The College recommends that the student remedy their incomplete grade before the start of the next semester.
If you have submitted no work, or less than half of the course assignments, you should not expect to receive a grade of “I” You will receive either an “AW” or a failing grade. Students will make arrangements with the instructor to complete coursework. Work submitted within four weeks of the final course date will be accepted without negative consequences to the grade; work submitted to remove the “I” after four weeks will have consequences to be determined by the professor. Grades of “I” must be completed within one academic year.
The University of Oklahoma Student Academic Integrity
http://www.ou.edu/provost/pronew/content/integritymenu.html
1.1 BASIC PRINCIPLE OF HONESTY
Honesty is a fundamental precept in all academic activities, and those privileged to be members of a university community have a special obligation to observe the highest standards of honesty and a right to expect the same standards of all others. Academic misconduct in any form is inimical to the purposes and functions of the university and therefore is unacceptable and rigorously proscribed.
1.2 DEFINITIONS
1.2.1 Academic Misconduct. Any act that improperly affects the evaluation of a student's academic performance or achievement. The following terms illustrate but do not delimit or define academic misconduct.
Accommodation for Special Needs
The College of Liberal Studies is committed to making its activities as accessible as possible. The college and the university provide a range of special services for those with disabilities. Any student in this course who has a disability that may prevent her or him from fully demonstrating her or his abilities should contact Frank Rodriquez , Coordinator of Undergraduate Programs, as soon as possible to discuss accommodations necessary to ensure full participation and to facilitate this educational opportunity.
Liberal Studies General Policy
Liberal Studies’ policy is to order books in paperback, if available. Courses, dates and instructors are subject to change. Please check with the office. Students should retain a copy of any assignments that are mailed, faxed, or e-mailed to the instructor or the office for the course. The Disability Resource Center can also be found online at http://drc.ou.edu/.
Copyright Statement
Unless otherwise indicated, all materials on this Web site are copyright by the University of Oklahoma Board of Regents. Visit OU Public Affairs for more information and for the complete Terms of Use.
Last updated: Apr. 9, 2007