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Inspiring creative difference-makers

For people who want to do something that matters,
the Gaylord College is the college that connects
creative minds to meaningful careers.
Ad Planning Conference

Account Planning Conference
April 5-6, 2013

This two-day conference is an opportunity to learn from key strategic planning professionals. Professional planners will discuss storytelling, user experience development, and humor. There will be a session dedicated to the use of planning tools in public relations. This conference is a chance to discuss your passion and network with like-minded people, whether they be working professional planners, academics or students.

Registration

Final Deadline – April 1

Academic Rate (Faculty and Students)
 
Standard Registration (by March 26)
$35
Late Registration (by April 1)
$45
Gaylord College students receive FREE registration but must still register. All other OU students must pay the above fees. 
  
Professionals
 
Standard Registration (by March 16)
$150
Discounted Standard Registration (by March 26)
$125
Late Registration (by April 1)
$185
Discounted Late Registration (by March 26)$160
Bring three people from the same office to qualify for the discounted registration. 

Schedule

Friday, April 5
8:30 a.m.Caffeine and Carbs
9 a.m.Planning in a High-Speed Digital Age
What stays the same (the overall brand architecture and the principles of writing a good creative brief). What changes (user-generated content, branded co-creating, creating to facilitate sharing) and the impact on the briefing process.
    Dave Snell • The Richards Group
    Phillip Lee • Razorfish
NoonLunch
12:45 p.m.Storytelling in Account Planning
    Rebecca Stambanis • Wieden + Kennedy
2:30 p.m.

Planning, Planning Everywhere – But Just Beginning in PR

Download presentation slides.

Communications has evolved and so has the rules of engagement. A higher level, more strategic thinking is needed.  This session will focus on why PR is in dire need of Brand Planning and offer real world examples on how it is being utilized.
    Michelle Leo • Taylor
    Bibi Persaud • Edelman

5:30 p.m.Break for Evening
Saturday, April 6
8:30 a.m. Caffeine and Carbs
9 a.m.

Humor & Insight: Finding the Fun
Exploring the connection between humor and the quest for insights by unpacking the principles of improvisation.

Download presentation slides.

    Phillip Jackson • Publicis NY

10:30 a.m.

After the Brief: User Experience and Planning
User Experience ensures that consumer insights and strategic planning are central to the creative process. We’ll look at how UX design is done from concept to design to optimization.

Download presentation slides.

    Michael Hinnant • SMITH

NoonLunch
12:30 p.m.Panel Discussion with all Professional Planners
2:30 p.m.End of Conference
GaylordCollegewithCentennial

A Centennial Presentation of the
Gaylord College of Journalism and Mass Communication.
Celebrating 100 years of excellence in journalism education
and empowering storytellers.