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Our mission is to educate producers and consumers of existing and emerging forms of public communication, and to instill in them the value of freedom of expression, intellectual and cultural diversity, critical thinking, creativity, ethics, professional skills, and social responsibility.

Careers in Broadcasting and Electronic Media

Electronic media professionals work as producers, directors, writers, editors, and more. They can pursue careers in the film industry, corporate or commercial production, radio or television stations, as videographers, at talent agencies, sports production, media management and sales, sound for film, media creation on the Web, post production, Web development, or documentary productions.

Career Opportunities

  • Reporter
  • Print Editor
  • Editorial Writer
  • Editor (film, video tape, audio)
  • Assignment Editor
  • Public Relations
  • Continuity Writer
  • Anchor
  • Executive Producer
  • Electronic Publication Specialist
  • News Graphics and Photography
  • Photographer
  • Multi-Media Producer
  • Video Programmer
  • Writer/Author
  • Director
  • Assignment Desk Assistant
  • News Producer
  • Sportscaster
  • Circulation
  • Art and Design
  • Weathercaster News

Related Skills

  • Create powerful images with sight, sound, motion & words
  • Ability to write clearly
  • Write press releases, scripts, or other promotional materials
  • Effective speaking skills
  • Present specific viewpoints Influential/persuasion skills
  • Synthesizing information Interpretation skills
  • Create entertaining and persuasive messages
  • Reporting and editing skills
  • Demonstrate creativity and artistic expression
  • Define hypotheses
  • Evaluate ideas and presentations
  • Gather information and data
  • Compare and contrast evidence
  • Evaluate information and sources
  • Critical thinking skills
  • Develop market research
  • Measure media effects
  • Planning and managing skills
  • Work with deadlines
  • Work independently
  • Attention to details
  • Work in teams/small groups

Hiring Organizations

  • Commercial TV Stations
  • Commercial Radio Stations
  • Wire Services
  • Public Television
  • Public Radio Networks
  • Local Cable Systems
  • News Feed Services
  • Syndication Services
  • Corporate Television
  • Public Relations
  • Advertising Agencies
  • Corporate Advertising Departments

Personal Traits

  • Creativity
  • Desire for recognition and to influence others
  • Independence
  • Intellectual growth
  • Poise and composure under close public scrutiny and criticism
  • Appreciation for clear and stimulation communication
  • Pleasant and friendly attitude
  • Self-confidence
  • Tactfulness
  • Versatility
  • Integrity
  • Imagination