An extensive research phase kicked off the redesign process in November 2011 with a digital audit from Stamats Marketing, online surveys, analytics analysis and competitive analysis.
The research we conducted led into a design phase, undertaken with the help of IE Design + Communications. The design was created based on what would allow us to easily tell the OU story and showcase profiles, news, events, updates and communication without overwhelming visitors.
Content & Organization
The research phase also launched a project to reorganize the site so that visitors could more easily find the information they are looking for. New content was created and organized based on feedback from our visitors, to better serve their needs.
Building the Site
Since websites only get redesigned every 2-4 years, they have to be built to sustain changes, new ideas and constant content updates. A great deal of work went into the creation of the site components and widgets to allow our content authors to create content very quickly and efficiently. Read more about the technology behind this redesign.
By using responsive web design, there's no longer a need for a mobile site and a full site. The mobile version now uses all of the same content, but reformatted to fit better in a mobile device.