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OU Department of Web Communications

Social Media

Connect with OU on social media! Whether you are a current student, alum, faculty or staff member, or a part of the Sooner community, we invite you to connect with us and our OU networks.

At the University of Oklahoma social media is more than just social media! It’s the way we communicate and engage with our audience - building lasting relationships with prospective students, parents, visitors, fans and alumni and create long-term brand for OU. Producing original content for social networks (video, photography, press releases and graphic design) is a large part of this branding and a big part of why we see such success on social media.

While the office of Web Communications is responsible for official “UofOklahoma” accounts, colleges and departments within the university do a great job managing their individual social networks, which can be located in the "Social Media Directory." We serve as a resource for these departments and provide support as needed, helping them formulate their social media strategy, social media marketing plans and providing and explaining valuable analytics for their accounts. We also track and measure community engagement, site traffic, SEO and feedback.

OU Social Media Goal: Showcase and promote The University of Oklahoma through digital communities. Brand OU as the leader in research, creativity, innovation, technology, athletics, affordability, campus life, and academics.

OU Social Media Strategy: Build community through engaging and fun interactions that highlight OU brand features. By fostering community in a digital space we are able to promote key messages to prospective students, current students, parents, alumni, and more.

Promoting Events Around Campus via OU Social Media: If you have or know of an event you want to share with us or would like promoted, please send us the information via the OU Content Submission Form: http://www.ou.edu/content/web/submit/content.html We will review and distribute through the appropriate channels.

Developing Your Social Media Strategy: Need help formulating a social media plan for your department? Email Candace, our social media marketing manager to set up an appointment. Many departments schedule monthly meetings to track progress and keep their strategy up to date. She can be reached at candace@ou.edu and loves to be out and about on campus so she’ll even come to you!

Blogging: Questions about blogging? We can help with that! Send your questions to webcomm@ou.edu and we’ll get them to the right person!

Presentations: Candace, our social media marketing manager gives presentations across campus and Oklahoma on social media best practices and analytics. Download her basic and advanced social media presnetations.

Social Media Basics (PDF)

Advanced Social Media (PDF)