Statement of Problem 

Literature Review 

Rationale and  
Research Questions 




Barnlund, D. C. & Haiman, F.S.  (1960).  The dynamics of discussion.  Boston:  Houghton Mifflin.
Bettinghaus, E. P.  (1968).  Persuasive communication.  New York:  Holt, Rinehart & Winston.
Blair, J. (1996).  The possibility of visual arguments.  Argumentation and Advocacy Journal, 33, 23-40.
Brigance, W. N.  (1961).  Speech:  Its techniques and disciplines in a free society.   (2nd ed.)  New York:  Appleton-Century Crafts.

Cartwright, D.  (1949).  Some principles of mass persuasion: selected findings of research on the sale of United States war bonds.  Human Relations, 2, 383.

Conger, J. A.  (1998).  The necessary art of persuasion.  Harvard Business Review, 76, 84-96.

Cosby, C. O.  (1994).  Televisionsí imaginable influences.  Lanham, MD:  University Press of America.
Fishbein, M.  (1967).  A behavior theory approach to the relations between beliefs about an object and the attitude toward the object.  New York:  Holt, Rinehart and Winston,
Fletcher, W.  (1998).  Speak out and remove all doubt.  Management Today, 31.
Fluharty, G. W. (1981).  Public speaking.  (2nd ed.).  New York: Harper & Row.
Hamilton, P. M.  (1999).  Persuasion and industrial relations:  A case of argument in a joint consultative committee.  Industrial Relations Journal, 30, 166.
Hart, R. P. & Applbaum, R. L.  (1984).  The military officerís guide to better communication.  Glenview, IL:  Professional Publishing Group.
Infante, D. A., Rancer, A. S. & Womack, D. F. (1997).  Building communication theory.  (3rd ed.)  Prospect Heights, IL:  Waveland Press
Janis. J. H.  (1973).  Writing and communicating in business.  (2nd.ed.)  New York:  MacMillan.
Katz, D.  (1954)  Public pinion and propaganda.  New York:  Holt, Rinehart & Winston.
Kertz, Consuelo, Ohanian & Roobina (1992).  Source credibility, legal liability, and the law of endorsements.  Journal of Public Policy & Marketing, 11, 12.
Littlejohn, S. W.  (1978).  Theories of human communication.  Columbus, OH:  Charles E. Merrill.
Martel, M.  (1984).  Before you say a word:  The executive guide to effective communication.  Englewood Cliffs, NJ.  Prentice-Hall.
McCroskey, J. C. (1968).  An introduction to rhetorical communication.  Englewood Cliffs, NJ.: Prentice-Hall.
McGuire, W. J.  (1969).  The nature of attitudes and attitude change.  Reading, MA:  Addison-Wesley.
Montgomery, R. L.  (1979).  A masterís guide to public speaking.  New York: Harper & Row.
Noisecamp Seminar (1999).
OíKeefe, D. J.  (1990).  Persuasion theory and research.  Newbury Park, CA:  Sage.  
Oskamp, S.  (1977).  Attitudes & opinions.  Englewood Cliffs, NJ:  Prentice-Hall.
Petty, R.E. & Cacioppo, J.T. (1986).  Communication and persuasion: Central and peripheral routes to attitude change.  New York: Springer-Verlag.
Puddifoot, J. E.  (1996).  The persuasive effects of a real and complex communication.  The Journal of Social Psychology, 136, 447-460.
Redding, W. C.  (1984).  The corporate managerís guide to better communication.  Glenview, IL:  Scott, Foresman & Co.
Reid, L.  (1956).  Teaching speech  (2nd ed.) Columbia, MO: Artcraft Press.
Roskow-Ewoldsen, D.  (1997).  Implicit theories of persuasion.  Human Communication Research, 24,  31.
Swindle, R. E.  (1983).  The concise business correspondence style guide.  Englewood Cliffs, NJ:  Prentice-Hall.
U.S. Census Bureau (1999).
Wiener, V.  (1994).  Power communications.  New York:  University Press.
Wells, W.  (1968).  Communications in business.  Belmont, CA:  Wadsworth.