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The Impact of Air Shows, Fly-overs, Open Houses, and Guest Days 
on Public Opinion
Jon Connor, Patricia Huizinga, Peter Kerr
  • Introduction
  • Demonstration Teams
  • Air Show Cost & Popularity
  • Theoretical Basis
  • Costs of Military-Sponsored Public Events
  • Study Design, Method & Results
  • Pilot Study
  • Discussion
  • Conclusions
  • Appendix A
  • Appendix B
  • Appendix C
  • Appendix D
  • References
  • About the authors
    		•
    		This research should be conducted, as its potential benefits to the military far out weigh the costs of execution. Currently, there is a general assumption that air shows, open houses, fly-overs and guest days are beneficial to the military, as they raise the public's perception of the military. This general assumption needs to be empirically tested, so that improvements to military-sponsored events can be made, and their true potential realized. 
     
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