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Abstract
Review of Literature
Rationale & Hypothesis
Method
Results
Discussion
References
Survey & Pie Charts
Introduction

    With the growing popularity and use of the Internet, questions regarding its impact on Americans' news consumption patterns have been posed (Hintze & Lehnus, 1998; Napoli & Ewing, 1998; Consoli, 1998; Kayany & Yelsma, 2000; Flanagin & Metzger, 2000). Media consumption patterns have changed dramatically in the last half of the 20th century, especially with the introduction of television. The Internet promises to make a similar impact on the medium choice consumers use to get their information or entertainment (Napoli & Ewing, 1998).

    Military public affairs offices are increasingly facing dwindling resources while demand for more timely and accurate military information and news continues to grow. In addition to the increased flow of information, public affairs practitioners with limited resources are struggling to meet the needs of their internal and external audiences. While recent studies on media consumption patterns on Americans have been conducted, studies on military servicemembers are not widely available. Although servicemembers differ from the general American population in terms of certain demographics, such as average age, their media preference patterns may very well reflect those of the general population. Only empirical research can address this issue directly. It is the intent of this paper to address news medium preferences of servicemembers and what these preferences may mean to public affairs practitioners. With limited resources, public affairs offices need to be as efficient as possible in providing high-quality news and information in a timely and accurate manner.

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