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Abstract
Introduction
Review of Literature
Rationale & Research Questions
Method
Pilot Study Results
Discussion
Survey & Pie Charts
References

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    Consoli, J. (1998). The 11.8-hour daily diet survey: media consumption is up, but TV viewing plummets. Mediaweek, 8, 9.

    Ferguson, D. A., & Perse, E. M. (2000). The World Wide Web as a functional alternative to television. Journal of Broadcasting & Electronic Media, 4 (2), 155-174.

    Flanagan, A. J., & Metzger, M. J. (2000). Perceptions of Internet information credibility. Journal & Mass Communication Quarterly, 77 (3), 515-536.

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    Leibold, M. A. (1995). The niche concept revisited: mechanistic models and community context. Ecology, 76 (5), 1371-1390.

    Littlejohn, S. W. (1996). Theories of Human Communication (5th ed.). Belmont, CA: Wadsworth.

    Merli, J. (1998). 25-54 demo rules, but slides again: Group still leads in national spot money invested. Broadcasting & Cable, 128, 84-85.

    Morton, L. P. (1998). Segmenting publics: An introduction. Public Relations Quarterly, 43 (3) 33-35.

    Napoli, J. & Ewing, M. (1998). The Media Habits and Internet Practices of the Net Generation. Perth, Australia: Curtain University of Technology.

    O'Hair, D., Friedrich, G. W., & Shaver, L. D. (1998). Strategic Communication in Business and the Professions. Boston: Houghton Mifflin.

    Papacharissi, Z., & Rubin, A. M. (2000). Predictors of Internet use. Journal of Broadcasting & Electronic Media, 4 (2), 175-196.

    Rice, R. E. (1993). Media appropriateness: Using social presence theory to compare traditional and new organizational media. Human Communication Research, 19, 451-484.

    Schramm, W. (1969). How communication works. In L. Richardson (Ed.), Dimensions of Communication. (pp. 3-25). New York: Appleton-Century-Crofts.

    Schwirtz, M. (1998). Strong media consumption forecast through 2002. Mediaweek, 8, 9.

Main Page| Abstract | Introduction | Review of Literature
Rationale & Research Questions | Method | Results | Discussion | Appendix