The logical argument in the preceding literature review is the basis of relevance for the following research questions:
Do military orientated (or implied) motion pictures create awareness among
preceding research is important in that it shows how motion pictures
create public perceptions, which may influence the actions of individuals.
Media consumption, to include motion pictures, are mainly purposeful,
opposed to causal or unintentional, motivated by individuals’ needs or
desires (Austin, 1986). The audiences view motion pictures with military
themes or characters by choice. The perception created by films impacts
individuals’ beliefs and behavior.
pictures alone cannot contribute to a public perception about the
military. There are numerous variables and existing attitudes that create
an individual’s complete perception of the military. However, potential
exposure may guide these cognitions and behaviors, since the audience
receiving these messages are voluntary and already have a need and desire
to be influenced.
previous research has shown in a recent capstone project, “As the
services’ total force decreases, less people are associated with the
military, thus less people have direct knowledge of the military from
which to form viable perceptions and opinions. Hence, people draw on the
images presented to them through different media, specifically movies, to
better understand and form opinions about the U.S. Armed Forces”
(Trammell, Turner & Briggs, 2000).
Does recruits' awareness towards military themed motion pictures
contribute to their decision to enlist?
a perception is created in an individual, it may impact their behavior.
Even if the movie does not necessarily portray the military in a positive
light, the visual is important enough to impact an individual with a
military message. This behavior may or may not result in an individual
joining the military as a career.
research is necessary to determine if the military should increase its
support and resources towards helping the motion picture industry. While
the Marines, Navy, Army, Air Force and Coast Guard all currently have
offices solely dedicated to assisting with the motion picture industry,
the offices' budget and personnel are at a minimum. If it is determined
that motion pictures with military themes or characters create a greater
public awareness of the military, resulting in positive recruiting
results, the armed forces should re-examine its distribution of funds and
personnel to assist with the motion picture industry. The military may
decide money and personnel which are currently being used in the
recruiting aspect should be diverted to increase the support of motion
pictures. If research suggests the behavior patterns of the individuals do
not result in an impact on recruiting, then no further resources and
personnel should be distributed to assist with the motion picture