Statement of Problem


Due to a strong economy and a great demand for qualified personnel in the private sector, the recruiting commands of the five services must continually reevaluate and develop their efforts.  Currently, the military supports motion picture productions through dedicated public affairs offices located in Los Angeles.  This support has been given in the past to productions that were deemed to present the armed forces in a positive light.  However, no particular study has been done on the impact of these productions and thus the effectiveness of this support.  Do movies with a military theme have an influence on individuals to join the military, regardless of the type of message presented, and if so, should the military direct more assets to the support of motion pictures?