0000This CAPSTONE study proposes
a research project that identifies the correlation between commanders'
perceived value of public affairs and a public affairs directors'
perception of a commanders' integration of public affairs in daily
unit mission. This study will use open-ended questions to determine
why a commander values PA personnel and activities based on education,
experience and example variables.
0000DOD public affairs professionals
and their relationship with their commanders have been researched
and studied in the past two decades (Cannon, 1984). This study
uses the following theories to explain and predict possible outcomes
of this proposed study: co-orientation theory, predicted outcome
value theory, social judgement theory, and leader-member exchange
theory. Each theory helps explain the unique relationship challenges
a public affairs officer may face with a commander. These theories
also help explain and predict how a commander may act or react
to certain positive or negative stimuli generated from public
affairs functions such as community relations, command information,
and media relations. Projected results of this study can help
PAOs develop better training programs and use open persuasion
techniques in gaining more commander-directed integration of public
affairs within the daily mission of the unit.