Trust is the willingness of a party to be vulnerable to the actions of another
party based on the expectations that the other will perform a particular action
important to the trustor, irrespective of the ability to monitor or control
that other party. Although many factors contribute to the quality of a relationship,
few have the impact of trust. This prospectus examines the relation between
six variables associated with trust and how positively manipulating them increases
trust levels between the media and military public affairs. Research involving
trust was done on the interpersonal and organizational level.
By designing a Likert-type survey, trust can be examined in four categories.
The first situation involves policy changes. Planned military operations constitute
the second area. Emergency situations are also studied. Finally, random events
are reviewed. These distinct circumstances provide a solid context through which
military public affairs specialists can measure trust levels in the media. Although
the prospectus is speculative, it will provide valuable information for improving
the manner in which military public affairs interacts with the media and the
efficiency with how they disseminate their information. In the future, longitudinal
research encompassing more extensive periods of time is required to better understand
the dynamics of trust.