Analysis of Service Culture








Principles support U.S. Army core values:

Loyalty, Duty, Respect, Selfless-Service, Honor, Integrity, Personal Courage

The U.S. Air Force engages in Public Affairs to provide trusted counsel to leaders; build, maintain, and strengthen airman morale and readiness; enhance public trust and support; and achieve global influence and deterrence.

Honor, Courage, Commitment – Foundations for life and service

Principles support Marine core values:

 Honor – Integrity, responsibility, accountability
Courage – Do the right thing in the right way, for the right reasons
Commitment – Devotion to the Corps and my fellow Marines

Honor, respect and Devotion to Duty are the core values which bind us together and guide our conduct, performance and decisions every day.


Build a trained, readily deployable force of Public Affairs professionals, resourced, capable and organized to conduct operations in peace, conflict and war and to maintain a timely flow of accurate, balanced information to the American people.

Improve the effectiveness of Air Force Public Affairs Communication.

Provide effective leadership, guidance and support to the field.

Increase the combat readiness of the career field.

Provide timely security and policy review of text and imagery.

Provide customers on-demand service.

Increase the exposure of the Air Force bands.

Provide greater joint audience customer satisfaction.


Quality of Life
Continually taking care of our own

Forward Presence
Being there is getting there

Core Values
Honor, Courage, Commitment – Foundations for life and service

Navy People
The Brightest and the Best

Revolution in Business Affairs

The free press is one of many freedoms we believe in and defend. At peace or at war, the news media and the public are entitled to timely, accurate responses from the Marine Corps whenever such responses are warranted. How we respond to that mandate reflects directly on our personal and institutional integrity. Our policy and vision is clear: honesty, openness, and accessibility to the maximum extent possible.

- Keep American public informed about CG operations and programs.- Make our world a better place to serve and live by taking an active role in the community.- Help CG leadership attract, motivate, and retain highly professional people.- Help save lives by educating and informing the public to reduce accidents.- Educate public officials of CG’s role for continued fiscal support.


Public Affairs fulfills the Army’s obligation to keep the American people and the Army informed and helps to establish the conditions that lead to confidence in America’s Army and its readiness to conduct operations in peacetime, conflict and war.

Public Affairs: Expanding awareness of and support for the world’s most respected aerospace force.

Band Mission: Support the global Air Force mission in war and peace by fostering our national heritage and by providing professional musical products and services for official military, recruiting, and community relations events.

Broadcasting Mission: Producing quality products and programming services to satisfy the entertainment and information needs of audiences worldwide.

Informing Navy men and women, their families and the American public on key issues relating to the Navy-Marine Corps team.

The mission of public affairs is to provide timely, accurate information to Marines and the general public and to initiate and support activities contributing to good relations between the Marine Corps and the public.

Raise the visibility and appreciation of the value of the Coast Guard through productive internal and external communications and by providing the Coast Guard with clear, coordinated and consistent internal and external communications.





Corps PAO



Major Command PA

Wing PA


Chief Naval Ops


Navy Office of Info

Navy PA Center

Fleet Hometown News Center

Same as Navy with 2 exceptions:

1. The Secretary of the Navy addresses Marine Issues

2. Director of Marine PA is CHINFOS Deputy, but only on Marine matters

Commandant (G-I)

Area/District Pas

Collateral Duty PAOs




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