News: Reaching out for Connectivity
G.D. (2000) The Last of the Real Men. Southern Medical Journal, 93(6),
Bosker, A.J. (2000) Air Force identity, symbol in transition. Air Force
News Service Daily, Jan 20, 2000. Retrieved November 24, 2002 from the
worldwide web http://www.army.mil/cmh-pg/lineage/OrgHist.htm
Cohen, B. C., (1963). The press and foreign policy. Princeton: Princeton
Dearing, J. W., & Rogers, E. M., (1996). Agenda-setting. Thousand
Oaks: Sage Publications
Duke, P. (2002) The greatest generation? Virginia Quarterly Review, 78(1),
Gioia D., & Thomas, J. (1996) Identity, image, and issue interpretation:
Sensemaking during strategic change in academia. Administrative Science
Quarterly, 41(3), 370-403
Jablin, F., & Putnam, L. (Eds.) (2001). The new handbook of organizational
communication: advances in theory, research, and methods. Thousand Oaks,
CA: Sage Publications, Inc.
Jones, J.P., (1995). When ads work. New York: Lexington Books.
Lippman, W., (1922). Public opinion. New York: Harcourt Brace.
Linsky, M., (1986). Impact: How the press affects federal policymaking.
New York: W.W Norton & Company.
Markwick, N., Fill C. (1997) Towards a framework for managing corporate
identity. European Journal of Marketing, 31(5), 396-409
D., (1998). The news media and democracy in the United States. In Randall,
(Ed.), Democratization and the media. Chippenham, Great Britain: Antony
McCombs, M., & Shaw, D. (1972). The agenda-setting function of mass
media. Public Opinion Quarterly, 36, 176-185.
Miller, K. (2002), Perspectives on Communication Theory. Boston: McGraw
Minnick, C. (2000). PA leader identifies importance of AF Symbol. Air
Force News Service Daily, March 24, 2000. Retrieved November 24, 2002
from the worldwide web http://www.af.mil/news/Mar2000/n20000324_000469.html
Moy, P. & Pfau, M. (2000). With malice toward all?: The media and
public confidence in democratic institutions. Westport, CT: Praeger.
Pavlik, J.V., (1987). Public relations: What research tells us. Newbury
Park: Sage Publications.
Pfau, M. (1990). A channel approach to television influence. Journal of
Electronic Media, 34(2) pp. 195-214.
Pfau, M., Park, D., Holbert, R.L., Cho, J. (2001). The effects of party-and
advertising and the potential of inoculation to combat its impact on the
process. American Behavioral Scientists, 44(12), pp. 2379-2397.
Quera, L., (1977). Advertising Campaigns: Formulation and tactics. Columbus:
Grid Publishing Inc.
Rivers, W .L. (1970). Appraising press coverage of politics. In R. W.
Lee (Ed.), Politics and the press. Washington, DC: Acropolis
Rogers, E. M., & Dearing, J. W. (1988). Agenda-setting research: Where
has it been? Where is it going? In J. A. Anderson (Ed.), Communication
yearbook 11 (pp. 555-594). Newbury Park, CA: Sage.
Sanchez, L. (2002). Latino students besieged by military recruiters. Retrieved
2002 from the wordwide web from http://www.alternet.org/story.html?StoryID=13155
Scott, R. (2001) Institutions and organizations (2nd ed.) Thousand Oaks:
U.S. Census Bureau Archieve. (2002) Retrieved Decemeber 8, 2002 from the
world wide web
from http://www.census.gov/prod/2002pubs/01statab/defense.pdf, page 13,
Vermeulen, J. (2001, October 31) Building organizational identity; From
paper presented at the International Conference on Spacing and Timing.
Webster's Ninth New Collegiate Dictionary (9th ed.).(1990). Springfield,
Weaver, D. H., Graber, D. A., McCombs, M. E., & Eyal, C. H. (1981).
Media agenda-setting in a presidential election: Issues, images and interest.
New York: Praeger.
White, T. H., (1972). The making of the President. New York: Atheneum