Capstone Project, Class 04C
Air Force Mass Media: Which Sources are Chosen By Who and Why

Table 1


CORRELATION BETWEEN CREDIBILITY, IMMEDIATE
CONTACT AND MORE VISUAL COMMUNICATION

Communication Form Mean N Standard Deviation
________________________________________________________________________________
IMMEDIATE CONTACT FORMS
Unit commander * 8.5208 1276 1.5700
First sergeant 7.6878 1275 1.7556
Direct supervisor 7.6693 1273 1.8069
Command chief master sergeant 7.4036 1265 2.0300
Wing commander 7.3905 1278 1.8943
________________________________________________________________________________
MORE VISUAL FORMS
Air Force Policy Digest** 7.8941 1279 1.6658
Civilian Web sites 7.7070 1273 1.7000
Aim Points 7.5279 1272 1.9825
Air Force Times 7.0548 1269 1.8892
Air Force TV News 6.8278 1272 2.1556
Base Newspaper 6.6461 1266 2.2976
Air Force Link 6.5201 1271 2.0948
Airman Magazine 6.4001 1271 1.9764

* The unit commander percentage was higher when compared to all other forms
of immediate contact communication.
** The Air Force Policy Digest percentage was higher when compared to all other forms
of more visual communication.