Internal Information
Oklahoma University - January - March 2006
Table 1

Correlation Matrix

Relationship Between Gratification for Print Base Newspaper and Online Base Newspaper

Gratification for print base newspaper

Gratification for online base newspaper General information Decisional Utility Entertainment Interpersonal Utility Parasocial interaction
General Information .24** (N=194)        
Decisional Utility   .35** (N=226)      
Entertainment     .38** (N=223)    
Interpersonal Utility       .30** (N=224)  
Parasocial Interaction         .36** (N=240)

     ** statistically significant correlation at p < .01         

 DoD Joint Course in Communications - Class 06-B