Oklahoma University - January - March 2006

Table 1

Correlation Matrix

Relationship Between Gratification for Print Base Newspaper and Online Base Newspaper

Gratification for print base newspaper

Gratification for online base newspaper | General information | Decisional Utility | Entertainment | Interpersonal Utility | Parasocial interaction |

General Information | .24** (N=194) |
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Decisional Utility | .35** (N=226) |
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Entertainment | .38** (N=223) |
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Interpersonal Utility | .30** (N=224) |
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Parasocial Interaction | .36** (N=240) |

** statistically significant correlation at *p* < .01

DoD Joint Course in Communications - Class 06-B