Competing Messages
Oklahoma University - January - March 2006
Table 1

Significant Demographic and Gratification Predictors
For Supporting the War in Iraq

Predictor Beta Significance
Dependent Variable
Attitude about U.S. military presence in Iraq Income    .27   .05
Paper Use -.52 .001
TV Entertainment -.43 .017
Military Movies .54 .026

Note: Overall attitude was assessed using a global attitude measure adapted from Burgoon, Cohen, Miller, and Montgomery (1978). The measure is a 7-interval bipolar adjective scale. Multiple item indicators were used to include; unacceptable/acceptable, foolish/wise, unfavorable/favorable, negative/positive, bad/good, and wrong/right.

 DoD Joint Course in Communications - Class 06-B