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Outsourcing Military
Public Affairs
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Over the past decade,
the American commercial sector has reorganized, restructured, and adopted
revolutionary new business and management practices in order to assure
its competitive edge in the rapidly changing global marketplace. Now the
Department [of Defense] must adopt and adapt the lessons of the private
sector so our armed forces can maintain their competitive edge in the rapidly
changing global security market.
Secretary of Defense William
S. Cohen
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Outsourcing
Military Public Affairs
At a time when many
aspects of the military are being successfully outsourced, the United States
Military may well be served to determine how to enhance the success of
outsourcing its public affairs functions. This project attempts to use
Communication Theory to explore the issue and recommend ways to address
the potential impact of outsourcing public affairs.
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