Department of Defense Joint Program in Communications

Outsourcing Military Public Affairs

Over the past decade, the American commercial sector has reorganized, restructured, and adopted revolutionary new business and management practices in order to assure its competitive edge in the rapidly changing global marketplace. Now the Department [of Defense] must adopt and adapt the lessons of the private sector so our armed forces can maintain their competitive edge in the rapidly changing global security market.

Secretary of Defense William S. Cohen

Outsourcing Military Public Affairs

At a time when many aspects of the military are being successfully outsourced, the United States Military may well be served to determine how to enhance the success of outsourcing its public affairs functions. This project attempts to use Communication Theory to explore the issue and recommend ways to address the potential impact of outsourcing public affairs.


About the program

The A-Team

The Paper

DoD Links




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