Public Affairs Crisis Management  
In A Multi-Service Atmosphere  

This research project is an analytical review of military public affairs crisis management techniques in a multi-service atmosphere. It suggests that a lack of guidance and ample comprehension of joint operations hinders public affairs actions in handling crises overseas and offers a model for ensuring clear, quick, accurate and specific communication. Through organizational, intercultural, and mass communication theory, this research paper examines the effect of poor cross-service crisis management plans on the communication response based on the recent incident of an EA-6B Prowler near Cavalese, Italy. Communications principles found in structural-functional systems, anxiety/uncertainty management, and the diffusion of innovation theories are applied to the four-phase crisis management model by Gonzalez-Herrero and  Pratt (1995) in forming a crisis management model (Table 1).  The purpose of this paper is to provide a theoretical basis for Department of Defense (DoD) organizations in evaluating current crisis management techniques and initiating necessary practices in preparation for future crises.