|Public Affairs Crisis
In A Multi-Service Atmosphere
to draw empirical data and conclusions from this research, it is proposed
that military services follow the following procedures to gather and test
the effect of the independent variable on the dependent variable.
The goal of this project is to test the model for its effect on speed of
communication, clarity of the message and the ease at which a message is
formulated and approved.
sample should be derived from overseas bases where one service is
predominate and a sister service contributes a substantial role to the
mission. Researchers should attempt to collect data from a representative
sample of six (two Army, two Navy and two Air Force) overseas bases.
It is proposed the time line for the experiment be set for a one-year period.
Three of the bases, one Army, one Navy, and one Air Force (X bases), will
be trained on the components of this project and then mandated to incorporate
the model proposed by this paper, the other three (Y bases) will plan for
crisis situations as they always have.
six to eight months into the implementation period, all bases should be
given an identical exercise that tests the public affairs crisis management
plans using existing plans at each installation. Empirical data can
be drawn from comparisons between bases that were given training and instituted
plans and those left untouched. Public affairs crisis management
effectiveness is measured using the three variants of the dependent variable.
If the hypothesis holds true, X bases should release information quickly
and in greater quantity than Y bases. X bases should have clearer
and less ambiguous information in their releases, and staffers should report
less difficulty in formulating and getting approval to release information.