Public Affairs Crisis Management  
In A Multi-Service Atmosphere  


     In order to draw empirical data and conclusions from this research, it is proposed that military services follow the following procedures to gather and test the effect of the  independent variable on the dependent variable. The goal of this project is to test the model for its effect on speed of communication, clarity of the message and the ease at which a message is formulated and approved.  
     A random sample should  be derived from overseas bases where one service is predominate and a sister service contributes a substantial role to the mission.  Researchers should attempt to collect data from a representative sample of six (two Army, two Navy and two Air Force) overseas bases.  It is proposed the time line for the experiment be set for a one-year period.  Three of the bases, one Army, one Navy, and one Air Force (X bases), will be trained on the components of this project and then mandated to incorporate the model proposed by this paper, the other three (Y bases) will plan for crisis situations as they always have.   
     After six to eight months into the implementation period, all bases should be given an identical exercise that tests the public affairs crisis management plans using existing plans at each installation.  Empirical data can be drawn from comparisons between bases that were given training and instituted plans and those left untouched.  Public affairs crisis management effectiveness is measured using the three variants of the dependent variable.  If the hypothesis holds true, X bases should release information quickly and in greater quantity than Y bases.  X bases should have clearer and less ambiguous information in their releases, and staffers should report less difficulty in formulating and getting approval to release information.