Team One  Capstone		Public Affairs Crisis Management  In A Multi-Service Atmosphere
	ISSUES MANAGEMENT	PLANNING PREVENTION	CRISIS	POST CRISIS
EXISTING JOINT PLANS FOR CRISIS SITUATIONS	Theory: Structural Functional.  Set plans, review trends, identify key players		Theory: Structural Functional. Implement plans	Review level of success with existing plan.  Return to Issues Management Phase for fine tuning
APPLICATION OF COMMAND STRUCTURE  IN INITIAL STAGES   OF CRISIS		Theory: Structural Functional. Identify chains of command and dissemination networks	Theory: Structural Functional. Follow existing chains and channels and modify if needed	Evaluate success. Modify selection process if chains and channels broke down in crisis.
ACCULTURATION ON INTERPERSONAL LEVEL AMONG PA’S FROM DIFFERENT SERVICES	Theory: AUM. Identify issues of sister service differences that might prove harmful during crisis	Theory: AUM. Institute programs allowing public affairs members to become familiar with sister service operations and culture.  Theory: Structural functional. Establish knowledge base of sister services place in the organizational hierarchy	Theory: Structural functional. Enter crisis confident of everyone’s role and understanding of everyone’s differences	Evaluate success.  Modify acculturation programs if service unique misunderstandings hinder operations in crisis
SENSITIVITY TO CONCERNS FROM  HOST  COUNTRY	Theory: AUM. Review issues and/or discover issues that may enhance discord with the host country. Look at habits or ways of doing things that might be perceived as rude or insensitive	Theory: AUM. Develop outreach program with local media enhancing understanding.   Theory: Diffusion. Use local opinion leaders to diffuse messages developed in the issues management stage.  Develop trusting relationships with local leaders and media	Theory: AUM.  Call upon strong rapport with local community to convince media/public of good intentions.  Always tell the truth and respect the culture	Evaluate Success.  Poll key host community members on effectiveness following crisis
PUBLIC AFFAIRS INVOLVEMENT IN OPERATIONAL  PLANNING	Theory: Diffusion. Develop with command  issues to be diffused to host audiences.   Theory: Structural Functional. Provide inputs to who should comprise the internal and external channels and networks of communication	Theory: Structural Functional. As a subsystem of the base, always be involved in operational planning.  Knowledge of the overall operation is the key to information dissemination	Theory: AUM. Having knowledge gained from being in on the planning will reduce uncertainty with media and public when messages are given clearly, quickly and concisely	Evaluate level of planning involvement.  Poor results suggest more involvement.  Positive results suggest level of involvement is good