|Public Affairs Crisis Management In A Multi-Service Atmosphere|
|EXISTING JOINT PLANS FOR CRISIS SITUATIONS||Theory: Structural Functional. Set plans, review trends, identify key players||Theory: Structural Functional. Implement plans||Review level of success with existing plan. Return to Issues Management Phase for fine tuning|
OF COMMAND STRUCTURE
IN INITIAL STAGES
|Theory: Structural Functional. Identify chains of command and dissemination networks||Theory: Structural Functional. Follow existing chains and channels and modify if needed||Evaluate success. Modify selection process if chains and channels broke down in crisis.|
|ACCULTURATION ON INTERPERSONAL LEVEL AMONG PA’S FROM DIFFERENT SERVICES||Theory: AUM. Identify issues of sister service differences that might prove harmful during crisis||Theory: AUM. Institute
programs allowing public affairs members to become familiar with sister
service operations and culture.
Theory: Structural functional. Establish knowledge base of sister services place in the organizational hierarchy
|Theory: Structural functional. Enter crisis confident of everyone’s role and understanding of everyone’s differences||Evaluate success. Modify acculturation programs if service unique misunderstandings hinder operations in crisis|
TO CONCERNS FROM
|Theory: AUM. Review issues and/or discover issues that may enhance discord with the host country. Look at habits or ways of doing things that might be perceived as rude or insensitive||Theory: AUM. Develop
outreach program with local media enhancing understanding.
Theory: Diffusion. Use local opinion leaders to diffuse messages developed in the issues management stage. Develop trusting relationships with local leaders and media
|Theory: AUM. Call upon strong rapport with local community to convince media/public of good intentions. Always tell the truth and respect the culture||Evaluate Success. Poll key host community members on effectiveness following crisis|
AFFAIRS INVOLVEMENT IN OPERATIONAL
Develop with command issues to be diffused to host audiences.
Theory: Structural Functional. Provide inputs to who should comprise the internal and external channels and networks of communication
|Theory: Structural Functional. As a subsystem of the base, always be involved in operational planning. Knowledge of the overall operation is the key to information dissemination||Theory: AUM. Having knowledge gained from being in on the planning will reduce uncertainty with media and public when messages are given clearly, quickly and concisely||Evaluate level of planning involvement. Poor results suggest more involvement. Positive results suggest level of involvement is good|