Lasswell’s communication model, "who says what in which channel to whom and with what affect," is the foundation of exploratory research of military public affairs internal information process. Historically, military public affairs has been synonymous with national media coverage of military operations. Yet, media relations is one of three areas of public affairs, which also include community relations and internal information. Internal information programs aim to provide effective two-way communication between the installation commander and internal audiences. However, little research exists to determine their degree of effectiveness.
Using theories on Uncertainty Reduction, Uses and Gratifications and Agenda Setting, this paper provides recommendations for further research to determine the effectiveness of internal information programs.