Lasswells communication model, "who says what in
which channel to whom and with what affect," is the foundation
of exploratory research of military public affairs internal information
process. Historically, military public affairs has been synonymous
with national media coverage of military operations. Yet, media
relations is one of three areas of public affairs, which also
include community relations and internal information. Internal
information programs aim to provide effective two-way communication
between the installation commander and internal audiences. However,
little research exists to determine their degree of effectiveness.
Using theories on Uncertainty Reduction, Uses and Gratifications and Agenda Setting, this paper provides recommendations for further research to determine the effectiveness of internal information programs.