The following research examines military leaderships’ perception and credibility
of Department of Defense public affairs professionals. This research
investigates military leader’s perceptions about the mission of public
affairs. Through case studies and a pilot study, the results suggest
that public affairs is merely used as a reactive tool by commanders, and,
more importantly, are still neglected in the planning phases of operations
in garrison and forward deployed units. Accordingly, the goal of
this research is to address existing problems in the PA profession regarding
the roles, uses, and management of public affairs in military operations.
More importantly, how can perceptions of military leaders be positively
affected to increase the credibility of this profession. Lastly,
this project proposes a strategic communication campaign to promote awareness
about the proper use of PA assets within the military.