The following research examines military leaderships’ perception and credibility of Department of Defense public affairs professionals.  This research investigates military leader’s perceptions about the mission of public affairs.  Through case studies and a pilot study, the results suggest that public affairs is merely used as a reactive tool by commanders, and, more importantly, are still neglected in the planning phases of operations in garrison and forward deployed units.  Accordingly, the goal of this research is to address existing problems in the PA profession regarding the roles, uses, and management of public affairs in military operations. More importantly, how can perceptions of military leaders be positively affected to increase the credibility of this profession.  Lastly, this project proposes a strategic communication campaign to promote awareness about the proper use of PA assets within the military.  Homepage 


Literature Review