The pre-test and post-test survey consists of three sub-scales.
1. Leadership – Four questions to determine if military leaders feel public affairs is a valuable team member. The questions attempt to define whether leaders understand PA’s roles and responsibilities, and will seriously accept input from the public affairs staff.Analysis
The survey uses a seven-point Likert Scale (1932), to assess military leadership’s attitudes toward public affairs practitioners. The survey incorporated three subscales designed to assess the dimensions of military leadership’s perceptions of public affairs as a profession.
The data derived from both the pretest and posttest will be compared using an ANOVA to assess significant differences in the means between the pretest and posttest scores. Additionally, subscales will be reduced to a composite score for correlation comparisons between the dimensions of the attitude survey. As an example, if researchers discover a correlation between a leader’s comprehensive understanding of public affairs’ roles and responsibilities and public affairs’ utility during the planning stage of an operation, researchers may be able to predict a positive perception by leaders of public affairs.
A second limitation is the regression threat to internal validity. Regression tends to move subjects toward the mean. It occurs when retesting the same group. The central thought is that subjects are able to identify what is being tested and therefore try to answer accordingly.
A third limitation is there is very little research available on how public affairs is actually utilized or perceived by military leadership. There are numerous case studies, after action reports, and personal examples; however, they have not been researched.
The measurement for success in this study includes receiving permission to, and conducting the experiment. A second measurement for success is finding a lack of understanding regarding roles, uses, and management of public affairs after the pre-test survey. A third measurement is that following treatment, a significant variance should occur between the treatment and control groups.