References 
     Public Affairs Practitioner Survey Table 1 

This survey is a convenience sample filled out by 15 active duty military Public Affairs practitioners in an attempt to determine how they felt they are being perceived by military leaders.  The survey used the following criteria for determining responses.  1 = strongly agree, 2 = somewhat agree, 3 = slightly agree, 4 = Unsure, 5 = slightly disagree, 6 = somewhat disagree, 7 = strongly disagree. 

                                                               Mean 
1) Public affairs practitioners are seen as a valuable tool by the leadership.                                 2.86 
  
2) Military leadership has a good grasp on the roles and responsibilities of public affairs office.    3.93  

3) The public affairs office is used as a proactive management tool.                                       3.80 

4) When planning for a large-scale military activity, public affairs is included in the planning process from the concept stage through implementation.                                         4.33 

5) Public affairs is given the same respect as a profession as other military career fields.                                                       4.86 

6) Public affairs practitioners are trained in their craft priot to the placement into the PA job?                                                         3.33 

7) Public affairs is often assigned as an additional duty.                                                        4.13 

8) Adequate training is available and accessible to public affairs practitioners.                          3.80 

9) Leadership makes proper use of the public affairs office.                                                      3.60 

10) Input from the public affairs office is taken seriously by military leaders.                       3.13

  Allen, D., Beaufort, P., Choates, Y., Devine, C., (1999). Pilot Study. 
      Axelrod, G. (Producer), & Frankenheimer, J. (Director).  (1962).  The Manchurian Candidate [Film].  Hollywood: MGM Studios, Inc. 
      Babbie, E. (1995).  The practice of social research. 7th ed. Belmont, California: Wadsworth Publishing Company. 
      Fink, S., (1986a). Crisis management. New York: Amacom. 
      Graber, D.A.  (1980).  Mass media and American politics.  University of Illinois: Congressional Quarterly Press. 
      Hays, S.P., & Glick, H.R. (1997). The role of agenda-setting in policy innovation.  American Politics Quarterly, 25, 497-516. 
      http://web.7.whs.osd.mil.text/d51225p.txt 
     Infante, D. A., Rancer, A. S., Womack, D. F. (1997).  Building communication theory, (3rd ed.). Prospect Heights, IL.: Waveland Press, Inc. 
     Likert, R. (1932). A technique for measurement of attitudes.  Archives of Psychology, No. 140. 
      Lippman, W. (1922).  Public opinion.  New York: Macmillian.  
      Littlejohn, R.F., (1983) Crisis management a team approach New York: American Management Associations. 
      Littlejohn, S.W. (1996). Theories of human communication.  Belmont: Wadsworth Publishing Company. 
      McCombs, M. (1997).  Building consensus: The news media’s agenda setting roles.  Political Quarterly, 14, 433-444. 
      McCombs, M., & Shaw, D.L. (1972).  The agenda setting function of mass media.  Public Opinion Quarterly, 36, 176-187. 
      Miller, G., Boster, F., Roloff, M., Siebold, M. (1977). Compliance-gaining message strategies; A typology and some findings concerning effects of situational differences. Communication Monographs, 44.  65-83. 
     Rogers, E. (1983).  Diffusion of innovations. London: Collier MacMillan Publishers. 
     Rogers, E. (1986).  Adoption and implementation of communication technologies. Communication Technology: The Media in Society (pp. 116-149). NY: The Free Press. 
     Rolbein, S. (1995).  Enemy within.  Orleans: Association of the Preservation of Cape Cod. 
     Rolbein, S. (1998).  About face.  Orleans: Association of the Preservation of Cape Cod. 
     Starr, K. (1998).  Referral from Independent Counsil Kenneth W. Starr in conformity with the requirements of Title 28, United States Code, section 595(c): communication from Kenneth W. Starr, independent counsel, transmitting a referral to the United States House of Representatives filed in conformity with the requirements of Title 28, United States Code, section 595(c).  Library of Congress.  http:lcweb.loc.gov/cgi-bin/browse.pl
Homepage 

Introduction 

Literature Review 

Method 

Discussion 

References