For a public affairs office, the discovery of a treatment that begins reducing the prejudices harbored by military members in even one of the ten situations should generate enough excitement to continue such a campaign.  Because communication channels are being used in our treatment, the influence of public affairs in changing prejudices is vital.

As certain communicative measures work toward reducing prejudices in certain situations, the theories and techniques used in the study can be correlated to specific changes in attitude and perception.  As these theories generate success (qualitatively evaluated through F values), new theories can be developed regarding the effectiveness of one technique over the others in certain situations or against certain types of prejudices.

For base newspapers and websites it is important that public affairs officers be aware of stereotypical and ethnically insensitive messages and make sure not to propagate these ideas through widely-used communication channels.  Public Affairs officers have the responsibility of setting the example for other organizations to follow when it comes to being sensitive to other cultures. The success of this pilot study will give Department of Defense officials backing to start a similar campaign across U.S. military installations across the globe.

Furthermore, success of the study enhances all military members understanding of the ethnic diversity of our country and of our Armed Forces.  This is because the method to changing prejudice is primarily through education and understanding.
When communicating conflict we need individuals of all ranks to realize it is no longer acceptable to describe the enemy in broad racial or ethnic terms.  It is important to address the country we are at war with specifically and detail the economic, political, ideological and social reasons for the conflict.  For public affairs, this means more research and a greater understanding of the nature of conflict needs to be realized before any communications can be made to the external public and to the internal military audiences.

The results of the Awareness Announcement Plan serve as a measure of our success.  As certain theory-based techniques are used to decrease the uncertainty some military members may have toward Arabs, we will be discovering which ones are most effective.  This will allow us to make recommendations in the future as to how to combat prejudice when we are fighting a different, racially and ethnically diverse enemy.