The Internet offers the U.S. military a remarkable tool for recruiting.  The World Wide Web allows recruiters and potential recruits to find each other through both active and passive advertising modes.
    This project contends that the DOD should not limit its advertising efforts to only the target audience of 18 to 24 year-olds.  Parents and educators (opinion leaders) must also be included in marketing efforts to build support for the military as a career option for American youth.
    This overview employs effective communication theories to recommend how increased opinion leader support could improve the acceptability for military careers.  Over time, if the DOD reaches out to these opinion leaders through the Internet, and other media channels, a better support network for military recruiting may be created.