This study suggests that the DOD conduct a survey about how opinion leaders perceive the military.  The results could be used to determine how to most effectively reach the target audience and opinion leaders through the DOD Websites, and other media channels.
    The proposed survey should seek to reveal the attitudes of the opinion leaders by random sampling with an appropriate instrument.  A Likert-type scale could reveal opinions on a continuum from favorable to unfavorable attitudes about military careers for potential recruits.
    We expect to find that information from the study could be used to tailor Internet sites to better inform opinion leaders.  Information which could stimulate the process of persuasion in support of the military as a viable career option.