1. Who is your target audience? (Describe
these people briefly).
2. What do they know about your
subject? Will you have to prove the existence of the trend or phenomenon
you are writing about to them? How extensively will you have to define
or describe it for them?
3. What attitudes might they have
about your subject? Do they care about it? Are they indifferent to it?
Will they be skeptical but convincible? Will they be resistant and perhaps
even antagonistic? How might they understand it differently from the way
you understand it?
4. What parts of your argument will
they already agree with?
5. What causes or consequences would
they be most likely to think of?
6. Which of your possible causes
or consequences might they be skeptical of, and why?
7. How are you different from your
target audience and how will those differences affect your argument?
8. Why doesn't your target audience
already believe your claim?