1. The position is stated clearly
2. The position is well-placed in the essay, and the author does not
present it abruptly.
3. The evidence supporting the proposal is substantial and reliable.
4. Personal experience is used if possible.
5. The first paragraph grabs the attention of the audience..
6. The order of the essay is logical.
7. The proposal is compelling and appeals to the audience as much as
possible.
8. The topic is appealing, innovative, and intriguing to the audience.
9. The author’s position is consistent throughout the essay.
10. The essay is not jumpy; it has fluidity, and the ideas are
smoothly connected to each other.
11. The conclusion is strong and does more than just restate the ideas
in the essay.
12. A reasonable number of conditions of rebuttal are addressed.
13. The proposal appeals to the emotions of the audience without
being too sappy.
14. The essay is carefully proofread and polished.
15. The first paragraph is not overloaded with information.
16. The author is credible.
17. The conclusion leaves the audience with something to think
about; it is not just a lazy ending.
18. The essay does not repeat ideas unnecessarily.
19. The essay targets the desired audience.
20. The author clearly establishes why the proposal is necessary.
21. The responses to conditions of rebuttal are effective.
22. The reasons supporting the position are strong.
23. The reasons and warrants are supported with evidence.
24. The author fairly represents the opposing views.
25. The ideas in the essay are clearly separated from each
other.
26. The essay includes background information for the audience.