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Taking Your Art to the Next Level.

The Arts Incubation Lab is a national, competitive program separate from the Graduate Certificate for Arts Management and Entrepreneurship (AME). It is a professional workshop for professional arts entrepreneurs and artists who have high potential ideas on the cusp of a major breakthrough. 

The lab is run as a one-week boot camp for creative entrepreneurs supported by an expert panel which includes internationally award-winning artists, executives, and impresarios.

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OU Arts Management and Entrepreneurship title, with Arts Incubation Lab in block letters, over a colorful, abstract mural.

ANNOUNCING OUR INAUGURAL WINNERS!

National Arts Incubation Lab Winners: Ruby Chou (fourth from left) of Mundi Project and Andrew Yee of the Attacca Quartet (fourth from right) celebrate the splitting of the $10,000 Artrepreneur Award with Expert Artrepreneurs (Idris Mootee, Ryhna Thompson, Kim Noltemy, Shanta Thake, Raymond Bisha, and Max Weitzenhoffer)

Congratulations to our two winners (in alphabetical order): Andrew Yee (Attacca Quartet) and Ruby Chou (Mundi Project)! Splitting the $10,000 Artrepreneur Award, the National Arts Incubation Lab's jury made of the Expert Artrepreneurs spent an intensive three days working alongside the 8 Artrepreneurs, professional artists who hailed from all over North America. (L-R: Idris Mootee, Ryhna Thompson, Kim Noltemy, Ruby Chou, Andrew Yee, Shanta Thake, Raymond Bisha, Max Weitzenhoffer.)

After a competitive admissions process through application, the 8 Artrepreneurs worked with Arts Management and Entrepreneurship (AME) faculty and Price College of Business faculty on various valuable intersections of the creative process, business acumen, and entrepreneurial strategy. From learning how to present one's ideas in various pitch formats to understanding negotations to exercising the business model canvas, this one-of-a-kind event brought our 8 Artrepreneurs to the forefront of a new ecosystem -- all aided by our AME Graduate Consulting Team, led by our extraordinary Honors Fellow, Dan Sloat. 

The Graduate Consulting Team stayed late into the night to help our impressive professional Artrepreneurs with a variety of supports including market analyses, information, prototype wire-framing, and financial projections.

Our Artrepreneurs made the decision very difficult for our Expert Artrerpeneur jury members. All showed incredible openness, tenacity, and mettle diving into a variety of new frameworks and concepts. Working closely with our Experts, each Artrepreneur grew their ideas and abilities by leaps and bounds. 

The Artrepreneur Award went to Dr. Ruby Chou, the Executive Director of Mundi Project, brings music education (including pianos into families' homes) to youths in low-income communities. Mundi Project minted a new partnership with Neighborhood House and is looking to expand and scale a new intergenerational program. Expert Artrepreneurs were impressed by Mundi Project's base operations and proven sustainability. Along with the guidance of Experts Shanta Thake and Max Weitzenhoffer, AME Graduate Consultants supported Dr. Chou with building a business model canvas and strategic planning.

The Artrepreneur Award also went to Andrew Yee, cellist of the Attacca Quartet, who is creating immersive and inclusive experiences including a vest designed and programmed specifically for the enjoyment and augmentation of music.  An internationally award-winning artist, Andrew's Attacca Quartet is one of the leading string quartets in the world. Expert Artrepreneurs were impressed with Andrew's demonstration and deep potential for breakthrough. AME Graduate Consultants worked alongside Experts Idris Mootee and Ryhna Thompson to help understand the potential market impact and next steps for Andrew's business concept.

In a field of winners, the other Artrepreneurs were:

Against The Grain Theatre (Toronto): Innovative, award-winning opera company with exciting new expansion with CBC livestream agreements. Expert Artrepreneurs were greatly impressed with Artistic Director Joel Ivany's compelling projects and artistic achievements. AME Graduate Consultants worked on building clear financial projections along with market-based data, along with break-out sessions with Shanta Thake and Raymond Bisha.

Boulanger Initiative (Washington, DC): An extraordinary organization with a powerful mission to work towards greater inclusivity for underrepresented artists. Experts were impressed with Boulanger Initiative's early successes and impactful first conference. AME Graduate Consultants worked with artistic director Laura Colgate and her team members Simone Baron and Anthony Marotta on business strategy and lean start up methodology, with the advice of Raymond Bisha and Kim Noltemy.

Julius String Quartet (Dallas): This talented string quartet is in residence at Southern Methodist University who developed within the Lab a process and solution for one of the major pain points in new music: lack of access to dedicated musicians. Experts Kim Noltemy and Idris Mootee worked with Julius on business operations and digital technology, while supported by our AME Graduate Consultant with market benchmarks and building concept.

Miki Sawada (Boston): An accomplished pianist with her Master's from Yale University and numerous performances around the world, Miki Sawada has a unique and intimate concert program with early market success. Experts Artrepreneurs were impressed with Miki's videos demonstrating the impact of these events. Experts Shanta Thake and Idris Mootee worked with Miki on logistics and strategy, while supported by the AME Graduate Consultants.

M.J. Alexander (Oklahoma City): Oklahoma Journalism Hall of Famer, M.J. Alexander is creating a new project to follow up on her many successful publications and public presentations. Experts were moved by M.J.'s artful photography and passion for her Oklahoman subjects. Experts Ryhna Thompson and Kim Noltemy met with M.J. to discuss channels of delivery and visibility with support from the AME Graduate Consultant Team.

Nuné Melik (Montreal): An accomplished violinist with a passion for bringing together interdisciplinary and multicultural performances while championing works from her Armenian heritage, Nuné impressed our Expert Artrepreneurs with her rapid growth through the strategic principles taught in the NAIL bootcamp before their arrival. A new app and interlocking system was created during the lab for her project Hidden Treasures. After break-out sessions with Raymond Bisha and Ryhna Thompson, Dan Sloat from our AME Graduate Consultant Team helped build out a wireframes and a strengthened business model.

Who

You can be an artist of any discipline (actor, dancer, musician, visual artist) or an arts professional of any designation (administrator, digital developer, producer, technician). Your project will be evaluated on its potential, originality, creativity, impact, and artistic excellence.

The Arts Incubation Lab is a way for you, as an artist or arts entrepreneur, to be given the support you need to get your project to success. Many artists make the mistake of focusing all their time at the very beginning of the artistic creation process, without enough planning for the creativity and artistry needed to bring the project to maximal success.

From strategic support, business planning, networking, and monetary support, the Arts Incubation Lab focuses on bringing high-potential projects to success. 

(OU Students enrolled in the AME Graduate Certificate may apply for consideration as Professional Artist participants, but AME Graduate Certificate enrollees of the AMGT 5970 class will be expected to participate as supporting consultants.)

AME Graduate Certificate students typically enroll in AMGT 5970 Arts Incubation Lab. They will be expected to participate as supporting consultants as part of their coursework in fulfillment of their certificate.

Though the Arts Incubation Lab is a program designed for Professional Artists running separately from the Graduate Certificate in Arts Management and Entrepreneurship (AME), there is meaningful overlap where students in AME are deeply involved. There are one of two ways for their involvement:

  1. Applying alongside a national pool of Professional Artists to pitch their ideas to gain an ecosystem of support.
  2. Enrolling in taking the AMGT 5970 course, where they train and practice as consultants within the Lab. The benefit is in using one's knowledge gained throughout the course to take a creative idea to success.

As an AME student, you will be enrolling in this course only after you have taken the core course, AMGT 5013 Overview of Arts Management.

In AMGT 5970, AME students train first wtih industry executives and leading consultants on the basics of consulting: There is a refresher course on creating and implementing decision tree analyses, strategic frameworks, and other supportive consulting tools. Combined with their completed coursework in AMGT 5013, they are equipped to exercise what they have learned in supporting the needs of the Professional Artists as they traverse through the Arts Incubation Lab. 

Throughout the Arts Incubation Lab, the Professional Artists will be given certain objective-based tasks which are identified by Expert Panelists as items that might be inhibiting the Panelists from giving the Professional Artists the resources they need. AME Students will help fulfill these objectives with the Professional Artists.

AME Students completing this course have the ability to take someone else's creative idea to success. When this same AME Student has that Big Idea of their own, they may know exactly what they need and how to proceed.

AME Graduate Certificate students typically enroll in AMGT 5970 Arts Incubation Lab. They will be expected to participate as supporting consultants as part of their coursework in fulfillment of their certificate.

Though the Arts Incubation Lab is a program designed for Professional Artists running separately from the Graduate Certificate in Arts Management and Entrepreneurship (AME), there is meaningful overlap where students in AME are deeply involved. There are one of two ways for their involvement:

  1. Applying alongside a national pool of Professional Artists to pitch their ideas to gain an ecosystem of support.
  2. Enrolling in taking the AMGT 5970 course, where they train and practice as consultants within the Lab. The benefit is in using one's knowledge gained throughout the course to take a creative idea to success.

As an AME student, you will be enrolling in this course only after you have taken the core course, AMGT 5013 Overview of Arts Management.

In AMGT 5970, AME students train first wtih industry executives and leading consultants on the basics of consulting: There is a refresher course on creating and implementing decision tree analyses, strategic frameworks, and other supportive consulting tools. Combined with their completed coursework in AMGT 5013, they are equipped to exercise what they have learned in supporting the needs of the Professional Artists as they traverse through the Arts Incubation Lab. 

Throughout the Arts Incubation Lab, the Professional Artists will be given certain objective-based tasks which are identified by Expert Panelists as items that might be inhibiting the Panelists from giving the Professional Artists the resources they need. AME Students will help fulfill these objectives with the Professional Artists.

AME Students completing this course have the ability to take someone else's creative idea to success. When this same AME Student has that Big Idea of their own, they may know exactly what they need and how to proceed.

Where

May 23 and May 24 (9 a.m. to 3 p.m.) at the OU Innovation Hub, 201 David Boren Blvd., Norman, Oklahoma. On Saturday, May 25 (1 p.m. to 3 p.m.) at the OU Gene Rainbolt Graduate School of Business, 865 Research Pkwy., Ste. 300, Oklahoma City.

When

Application Deadline: February 28, 2019
Application Fee: $150
Session Fee: $1,000 (with select waivers available for early, qualified applicants)

Arts Incubation Lab dates: May 20-25, 2019

What The Lab Does

Figures speaking with each other, representing one-on-one conversation, group discussion, one-on-group discussion.

OU's Arts Incubation Lab does not only focus on the resource of money to support creative projects of merit. 

Instead of focusing on only monetary resources, the lab imparts foundational skills and assets imparted beyond money. 

Where as many grant applications offer limited feedback via interactions mainly in written communication, the lab is comprehensive, face-to-face interaction with diverse expert panel and one-on-one breakouts.


Finally, if you are granted the money you are requesting, you are well-equipped with a business structure (through the support of AME Program consultants), strategy, contacts, and all needs met for launch.

Traditionally in grant applications, when you do not receive the funding you requested, you have limited feedback on how to improve. At the Arts Incubation Lab, even if you do not receive your monetary ask, you emerge with new assets and skills making you well-positioned for success at the next opportunity.

Monetary Prize: $10,000