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Master of Arts

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Gaylord College Master of Arts (MA)

These programs are geared to continuing and full-time students as well as the working professional needs to spread coursework over several years. The College regularly offers core courses at night, and some (though not all) electives are also available at night. A full-time student can generally complete work toward a master's degree in four regular semesters. A part-time student can schedule classes at his or her own pace, with a five-year limit.

For more information on admissions and graduate student financial aid:

MA Areas of Emphases

Broadcast and 
Electronic Media
This emphasis enables students to pursue individual interests in video production and multimedia through theoretical and practical study. Students tailor their study in these areas through their core coursework in research and theory, and other courses or independent study in video production and interactive multimedia.
Mass
Communication
Management
The emphasis in mass communication management is designed to provide students interested in developing the insights and skills necessary for management positions in the industry with an opportunity to pursue courses that will provide such background. Students individually tailor their study through their core coursework in mass communication research and theory, through JMC 5003 Fundamentals of Mass Media Management, and through other JMC coursework and independent study with faculty. Outside courses in marketing, business administration and/or human relations are chosen to complement this coursework according to students’ interests.
JournalismThis emphasis addresses the practical and theoretical problems of news and information gathering, editing and presentation. Students may take coursework relevant to print and broadcast news as well as Web-based journalism. Courses in the College are complemented by a wide range of courses outside it, shaped by the individual career interests of students.
Strategic
Communication
(PR and Advertising)
The field of strategic communication at the graduate level is of particular interest to persons involved in or anticipating careers in advertising, public relations, or academic teaching and research. Working from the foundation of the graduate curriculum's core courses, the strategic communication emphasis offers a mix of theory and practical courses. Relevant courses from other disciplines such as marketing, human relations, communication and psychology may be taken as electives in conjunction with this area of emphasis.

MA Curriculum

Classes in the Master of Arts program are designed to provide a mix of mass communication theory, research methodologies and advanced professional skills. The courses you take will be determined by the route of completion (thesis, professional project, comprehensive exam) you choose.

All students must earn an overall 3.0 grade point average. Work must be completed within a five-year period.

ThesisProfessional ProjectComprehensive Exam

Requires 32 credit hours including a minimum of 4 thesis hours.

Core courses 13 hours:

  • Conceptual Issues in Graduate Study in JMC
  • Introduction to Research Methods in Mass Communication
  • Mass Communication Theory
  • Thesis/Project Seminar
  • Qualitative Research Methods OR Quantitative Research Methods

9 hours of graduate electives in Journalism and Mass Communication

6 credit hours of graduate work in areas other than Journalism and Mass Communication

JMC 5980 Thesis: 4 hours

Requires 33 credit hours including a minimum of 4 project hours.

Core courses 13 hours:

  • Conceptual Issues in Graduate Study in JMC
  • Readings in Mass Communication
  • Introduction to Research Methods
  • Professional Practices (three 1-hour courses), and
  • Thesis/Project Seminar

10 hours of graduate electives in Journalism and Mass Communication

6 credit hours of graduate work in areas other than Journalism and Mass Communication

JMC 5880 Graduate Project:   4 hours

Requires 33 credit hours.

 

Core courses 12 hours:

  • Conceptual Issues in Graduate Study in JMC
  • Readings in Mass Communication
  • Introduction to Research Methods in Mass Communication, and
  • Professional Practices (three 1-hour courses)

12 hours of graduate electives in Journalism and Mass Communication

9 credit hours of graduate work in areas other than Journalism and Mass Communication

Coursework outside the Core Classes

Graduate electives at Gaylord College vary from semester to semester to provide a wide opportunity for students to increase their knowledge of mass communication theory, research methodology and professional practices.

Here is a sample list of some recent electives in the program:

  • Contemporary Problems in Advertising
  • Magazine Production
  • Advanced Multimedia Journalism
  • Strategic Fashion Communication
  • Advertising Account Planning
  • Sports Public Relations
  • Producing and Directing for Multi-Camera
  • Advanced Video Production
  • Advanced Broadcast News
  • Multimedia Content Management
  • Documentary Producing and Directing
  • Broadcast Advertising ProductionĂĄ
  • Race, Gender and the Media
  • Dramatic Series/Short Productions
  • Capitol Bureau Reporting
  • Principles of Media Entrepreneurship
  • Advanced Content Management
  • Women in Media Leadership
  • Digital Strategies and Tactics

To further sharpen professional skills, Graduate Studies offers 1-hour professional practice courses to students in the professional project and comprehensive exam routes. These offerings vary from semester to semester, often changing to meet new trends and opportunities in mass communications. Classes meet a few times a semester, often off-campus at involved mass communication agencies and organizations. Here is a sample list of some recent offerings:

  • Contemporary Problems in Media Management
  • Writing the Memoir
  • Sell Your Writing
  • Advertising Agency Management
  • Advertising Project Management
  • Entrepreneurship in the Media
  • Readings in Advertising
  • Creative Surge
  • New Business Pitch for Ad and PR agencies
Please contact the graduate studies academic adviser, Larry Laneer at llaneer@ou.edu for more information on these course offerings.