Office: 3515 Gaylord Hall

Phone: (405) 325-5205

E-Mail: dyoon@ou.edu

Doyle Yoon's Homepage

Education

• University of Missouri - Columbia (PhD)
  
• University of Missouri - Columbia (MA)
  
• Sogang University, Korea (BA)
  

Background

Dr. Yoon has worked as an account manager at LGAd, Korea, from 1993-1997and as account executive at Daebang Communications, Korea, from1990-1993. He taught at the University of Missouri-Columbia from2001-2002. His research interests include brand advertising; web-based information processing; cross-cultural studies on the web; attitudinal and behavioral studies on advertising effects; and media effects.