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Gaylord College
of Journalism and Mass Communication

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GAYLORD COLLEGE
395 W. LINDSEY
SUITE 3000
NORMAN, OK 73019
(405) 325-2721

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(405) 325-5684

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(405) 325-2151 or
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Doyle Yoon

Associate Professor

Doyle Yoon

Office: 3515 Gaylord Hall

Phone: (405) 325-5205

E-Mail: dyoon@ou.edu

Doyle Yoon's Homepage

Education

  • University of Missouri - Columbia (PhD)
  • University of Missouri - Columbia (MA)
  • Sogang University, Korea (BA)


Background

Dr. Yoon has worked as an account manager at LGAd, Korea, from 1993-1997and as account executive at Daebang Communications, Korea, from1990-1993. He taught at the University of Missouri-Columbia from2001-2002. His research interests include brand advertising; web-based information processing; cross-cultural studies on the web; attitudinal and behavioral studies on advertising effects; and media effects.