Office: 3019 Gaylord Hall

Phone: (405) 325-8219

E-mail: elanie@ou.edu

Education

• North-West University, Potchefstroom Campus (PhD)
  
• Potchefstroom (MA)
  
• City University, London (MA)

Background

As Assistant Professor in the Gaylord College Dr Steyn teaches Advertising Research and Media Management. Dr Steyn has (over the last 5 years) been involved with a number of media, communications and research projects for clients such as local and provincial business, government departments, universities and investment corporations in South Africa and elsewhere. Her involvement in research projects includes qualitative and quantitative surveys for national and international organizations (e.g. the South African National Editors’ Forum [SANEF] 2002 and 2004 South African National Journalism Skills Audits and the international news coverage of the 1992 Olympic Games in Barcelona). Dr Steyn has read papers at almost 30 national and international communication, media and management conferences, has contributed chapters for national and international textbooks, and has published various articles in national and international peer reviewed journals.

Assistant Professor: Gaylord College of Journalism and Mass Communication, University of Oklahoma; Former Senior Lecturer: School of Communication Studies, North-West University (Potchefstroom Campus); South Africa; Former Director: Scribe Communications North West (South Africa). Former Manager: Research and Information, Small Business Advisory Bureau, Potchefstroom (South Africa). Former researcher: Institute for Communication Research, Potchefstroom University, South Africa.