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GAYLORD COLLEGE
395 W. LINDSEY
SUITE 3000
NORMAN, OK 73019
(405) 325-2721
ADVISING
(405) 325-5684
SCHEDULE
A TOUR WITH
PROSPECTIVE STUDENT SERVICES
(405) 325-2151 or
(800) 234-6868
or get more info here.
Fred Beard
Professor
Office: 3520E Gaylord Hall
Phone: (405) 325-5279
E-mail: fbeard@ou.edu
Education
- University of Oklahoma (BA, MA, PhD)
Background
Fred Beard is a tenured professor of advertising in the Gaylord College of Journalism and Mass Communication, University of Oklahoma. He has more than 20 years’ experience as an advertising educator and has served as head of the advertising sequence and as the Gaylord College’s director of research. Prior to the beginning of his academic career, he worked as a small business manager, newspaper advertising sales representative and market research analyst. He’s served multiple terms on the University of Oklahoma’s Institutional Review Board and Research Council.
His research interests include comparative advertising, advertising humor, advertising history, the client-ad agency relationship, and pedagogical issues. He is author of “Humor in the Advertising Business: Theory, Practice, and Wit” (Rowman & Littlefield Publishers) and nearly 100 sole- and co-authored articles, abstracts and conference papers. His research has appeared in top journals in advertising, journalism, business and marketing, including the Journal of Advertising, the Journal of Advertising Research, the Journal of Business Ethics, the Journal of Business Research, the Journal of Historical Research in Marketing, the Journal of Macromarketing, Journalism History, and the Journal of Marketing Communications, among several others.