Specific requirements include:

JMC 1013    Intro. to Mass Communication

JMC 2033    Writing for Mass Media*

JMC 3303    Introduction to Advertising

JMC 3333    Advertising Research

JMC 3353    Advertising Copy & Layout

JMC 3363    Advertising Media

JMC 4333    Contemporary Problems in Advertising

JMC 4343    Advertising Campaigns - Senior Capstone

JMC 4813    Mass Communication Law

*The  LST/AIT  must be passed in order to enroll in JMC 2033. If transferring 2033 in from another institution the LST/AIT must be passed to complete Gaylord College admission.

Nine elective hours from recommended list:

JMC 3393    Advanced Copywriting

JMC 3413    Introduction to Public Relations

JMC 3673    Radio-Television Sales

JMC 3800    Internship

JMC 3813    Typography and Design

JMC 4323    Advertising Account Planning

JMC 4301    International Advertising

JMC 4803    History of Journalism

Major support requirements:

Two Marketing courses (6 hours) including:

• MKT 3013 – Principles of Marketing
• MKT 3323 – Purchasing and Buyer Behavior

Two Economics courses (6 hours): 

• Econ 1113 – Principles of Macro Economics
• Econ 1123 – Principles of Micro Economics

For a full listing and descriptions of courses in the Gaylord College, click here.

Download Advertising Degree Sheet (PDF - 86 Kb).